Leading Meeting Professionals

Professional Convention Management Association

September 03 2012

The Center for Exhibition Industry Research (CEIR) and bXb Online Partnership Extends CEIR Predict to a Far-reaching C-Suite Audience

Alicia Leonard

September 04, 2012

DALLAS, TX/CHICAGO, IL, 30 August 2012 - The Center for Exhibition Industry Research (CEIR) announced today that it has partnered with digital event marketing agency, bXb Online, to extend two sessions from Predict, CEIR's Annual Outlook Conference, online for the first time. CEIR Predict, the annual conference at which experts will analyze and provide forecasts about the exhibition industry, will be held 13 September 2012, with opening remarks at 9:20 am EDT at 10 on the Park in the Time Warner Center in New York City. During this one-day conference limited to C-suite executives, key economic indicators for the exhibition industry and the impact these indicators will have on organizations that produce exhibitions will be unveiled. CEIR Predict is offering an online extension of two of its most valued sessions, The Outlook for M&A and Financing in the Exhibition Industry and Lessons Learned and Key Takeaways from the Day. These hybrid extensions will be preceded by an exclusive, 15-minute session accessible only by the online audience members, CEIR Predict 2012 Highlights and Onsite Interviews. 

CEIR President and CEO Doug Ducate, CEM, CMP, said, "We are pleased to partner with bXb Online to extend a portion of CEIR Predict 2012 beyond the four walls of our conference room on 13 September. For those who are unable to attend the live, face-to-face event in New York City, this opens up immediate access to business-critical information." He continued, "This partnership serves CEIR and the entire exhibition industry well. We look forward to sharing Predict with more executives than ever before, reaching beyond our industry as well."

Tony Lorenz, Founder of bXb Online stated, "bXb Online is proud to support CEIR and CEIR Predict through its online extension. We stand behind the effort of CEIR to extend its research and key indicators to benefit a broader audience for the enrichment of the exhibition industry and its many sectors." 

You can register for the CEIR Predict online session, here.

About CEIR
The Center for Exhibition Industry Research (CEIR) is a non-profit organization with the mission of advancing the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. 

CEIR Predict is the event that will focus on the CEIR Index which provides an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and a prediction out three years. Four key metrics are measured: net square feet of exhibit space sold, professional attendance, number of exhibiting companies, and total event gross revenue. CEIR Predict is the first annual conference at which experts will analyze and provide forecasts about the exhibition industry.

About bXb Online
bXb Online accelerates the power of face-to-face marketing through online business stories and experiences.  bXb Online delivers online event strategy, creative, content development, and management solutions that brands rely on to activate their business events to the next level. In concert with leading industry organizations, bXb is developing BOBtv-Best of Business Television, an industry platform for event marketing professionals and the communities they serve.  Headquartered in Chicago, IL, bXb Online partners with world-class leaders in their respective categories, including American Society of Association Executives, Center for Exhibition Industry Research, International Association of Exhibitions and Events, Professional Convention Management Association, and the Virtual Edge Institute. Learn how bXb Online can accelerate your event marketing strategy today: www.bxbonline.com.

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CEIR Media Contact | Susan Brower | sbrower@iaee.com | 972.687.9207

bXb Online Media Contact | Gretchen Kihm-Stegall | gretchen.stegall@bxbonline.com | o 847.681.0506 | c 847.922.5931

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