Leading Meeting Professionals

Professional Convention Management Association

August 26 2012

The Rise of the Haute Hotel

Alicia Leonard

August 27, 2012

You might say that Susan Lorin dresses for comfort when she's traveling. In fact, the New York City attorney herself puts it more bluntly: "I look like a bag lady." On a recent trip to Scotland, though, Lorin found herself in the unusual position of fretting over her vacation attire. ("I really was nervous about it," she says.) Why the sartorial angst? She was checking into the Hotel Missoni, a posh property that's part of the Italian fashion brand.

Pack your bags, label snobs. In one of the little-noticed but quirkier travel trends of recent years, brands best known for sequin gowns and logo-bedecked handbags are slapping their names on the marquees of high-end hotels across the globe. For the clotheshorse, there are the haute couture hideouts, like Palazzo Versace (Gold Coast, Australia, and Dubai, United Arab Emirates) and Armani Hotels (Milan and, yes, Dubai). Prefer bling? Bulgari Hotels and Resorts cater to vacationing jewelry fiends in London and other hot spots. The trend has taken a new turn lately, with brands outside the world of fashion also trying on the hotelier hat. French crystal maker Baccarat says it's planning a property in New York City, while the first Nobu Hotel is slated to open in Las Vegas this fall -- no word yet on whether the sushi impresario will be replacing the pillow mints with yellowtail sashimi. More

Bellstrom, K. (August 24, 2012) The Rise of the Haute Hotel. Retried August 27, 2012 from http://www.smartmoney.com/spend/travel/the-rise-of-the-haute-hotel-1345742992413/ 

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