August 07, 2012
The Center for Exhibition Industry Research (CEIR) has released How the Exhibit Dollar is Spent, a popular fact sheet last updated in 2007.
This research provides a breakdown of how exhibitors allocate spending by the following categories: exhibit space, exhibit design, show services, shipping, exhibit staff training, travel and entertainment, promotion, lead management and measurement and other expenses. Additionally, the total estimate in direct spending in nominal dollars is also provided in this report.
CEIR President and CEO Doug Ducate, CEM, CMP, said, "The data in this report is a much needed resource for exhibiting companies to plan and budget the cost of their participation in events. It also provides a guide for organizers and service providers on the many different cost centers that comprise the overall cost of exhibiting."
Survey results are based on a study conducted by CEIR this summer, polling a sampling of exhibitors from The International Center for Exhibitor and Event Marketing as well as Exhibtrac’s Top 250 exhibitions’ list. A total of 233 exhibitors participated. The direct spend estimate has been updated using CEIR’s Predict Model. The data provided by the Exhibit Designers and Producers (EDPA) continues to be an important data source for this report.
EDPA Executive Director Jeff Provost said, "EDPA is happy to partner with CEIR to support this valuable research with its annual custom economic report to give both exhibitions and events industry professionals as well as chief executive officers and chief marketing officers a solid depiction of how the exhibit dollar is spent and the unique value exhibitions hold in the marketing space."
The study was made possible by a grant from the Exhibition Industry Foundation and is available for members for free at www.ceir.org. Non members may purchase the report for $24 USD.
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.
Susan Brower, CMM, CCP
VP, Marketing and Communications
+1 (972) 687-9207