Leading Meeting Professionals

Professional Convention Management Association

June 24 2012

Young, Social and Paperless

Alicia Leonard

June 25, 2012

The children of the baby-boom generation are the first generation that never knew life before the Internet. And because they are a growing portion of the work force, the companies that employ them, as well as the hotels, airlines and other travel-related businesses that serve them, are having to change the way they talk to them, work with them and sell to them.

Although this group — classified as those under 32 years old and known as millennials — makes up about 20 percent of the adult population and 13 percent of the business travel hotel bookings, their business travel numbers were up more than 40 percent in 2011 from a year earlier, according to data from the travel research firm D. K. Shifflet & Associates.

“Younger business travelers are less apt to follow policy for the sake of policy,” said Evan Konwiser, a travel technology entrepreneur. “It’s much more around buy-in and wanting to be a part of the team and understanding the big picture. I think the trend is toward simplifying some of these policies and infrastructures.”

This is what Maria Chevalier, a corporate travel manager at Hewlett-Packard, found after completing a six-month study about her company’s roughly 100,000 business travelers. “With these younger generations, you have to communicate more frequently, but shorter. You have to use different forms of communication,” she said. More

White, M. (June 18, 2012) Young, Social and Paperless. Retrieved June 25, 2012 from http://www.nytimes.com/2012/06/19/business/travel-industry-adjusts-to-serve-the-young-business-cohort.html?_r=2&pagewanted=all

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