Leading Meeting Professionals

Professional Convention Management Association

December 25 2011

WHAT WILL 2012 BRING IN AIR TRAVEL?

Alicia Leonard

It's the end of 2011, so you know what that means. It's time for everyone to come out of the woodwork with their predictions for 2012. So what will happen in the world of air travel?

Here are some thoughts on what the coming year might have in store. Fares will go up . . . or down

The one thing everyone wants to know is whether fares will keep going up. We've seen plenty of increases in 2011, but will that continue? That really depends on two things: passenger demand and fuel prices.

Despite a still-shaky economy, demand for flights has been quite strong, and that has enabled airlines to keep raising fares. If demand continues to strengthen, then you can bet we'll see more increases in the new year. If it starts to drop off, then fares will likely start to fall, or at the very least, stay the same.

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