How can you make smarter choices in the targets you pursue and connect your conference benefits with critical problems attendees need to solve? How are you building connections between attendees before, during and after your event to increase year-round member engagement? What steps are you taking to encourage more cross-functional collaboration between meetings and marketing teams?
Please join us at the Cleveland Marriott Downtown at Key Center for an interactive presentation to increase your attendance acquisition.
From this session, you will learn to:
- Understand the value of your prospective attendee targets.
- Include affiliate marketing in your attendance acquisition strategy.
- Create a Message Map tied to your attendance acquisition strategy and bring meetings and marketing closer together.
Our Presenter: Wendy Holliday, Executive Director at PLM World
Wendy Holliday joined PLM World this year as their Executive Director. A seasoned association professional, Wendy has spent 20+ years in events, bringing a long-term strategic growth and member engagement approach. She has a broad background managing and implementing change, as well as spearheading creative development, cost reduction, attendance acquisition, board and volunteer development, and sponsorship relevance initiatives.
Prior to joining PLM World, Holliday held the position of Vice President Attendee Acquisition and Experience with Velvet Chainsaw Consulting, and she previously served as Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Holliday holds Masters and Bachelor’s degrees from Kent State University.
This program qualifies for CEUs.
- 11:00 am - Registration & Networking
- 11:45 am - Luncheon
- 12:30 pm - Presentation
- 1:45 pm - Program completion and hotel tour
Thank you to our event sponsor!
Thank you to our strategic sponsor!