The latest research suggests that events and trade shows are, by far, the highest category of spend for most marketers. And most executives will tell you that they believe there's no better way for their company to engage with customers, drive pipeline, and close deals. But with today's focus on the Customer Journey, events and trade shows still remain isolated from the sophistication of most CRM and marketing automation processes. It's time to bring this critical marketing activity into the mix. Join Anthony Miller, CMO of Lanyon, the industry's leading event management software company, as he shares actionable examples of how you can create world-class event experiences, driven by technology, while collecting valuable real-time customer data that can be shared with your sales and marketing clouds, and ultimately drive growth.
- Powering all aspects of all events – registration through analysis
- Benefits of a Salesforce integration to track and measure ROI
- Meetings vs. Events…is there still a distinction between the two?
Brought to you by:
Anthony Miller, Lanyon CMO
As Lanyon’s Chief Marketing Officer, Anthony leads the global marketing organization, responsible for driving market leadership and global demand through integrated multi-channel campaigns. This includes product marketing, corporate communications, demand generation, brand and content marketing, live and digital events and customer advocacy.
Prior to this role, Anthony was the SVP of Strategy and Product Management, working with Lanyon’s clients around the world, providing tools and data to help them create smarter meetings, events, and corporate travel programs. Miller has more than ten years of experience in software and services for the marketing, events, and hospitality industries, having worked with many of the Fortune 500. Anthony is a prominent thought leader and regular industry speaker, who believes that by applying technology and data to live meetings and events, companies of all sizes will finally be able to clearly demonstrate the value created from bringing people together.
1 credit hour/0.1 CEU
Domain I: Marketing