SWP: Maximizing Attendance & Behaviors Comprising the Decision to Attend
Presented By PCMA Southwest & Pacific Chapter
Westin San Diego Gaslamp
901 Broadway Circle
San Diego, California 92101
September 15, 2016 3:00 PM Pacific Standard Time until September 15, 2016 6:00 PM Pacific Standard Time
For more info or to register click here
Want increased attendance to your venue, your event or your destination?
Join us to learn about Maximizing Attendance & Behaviors Comprising the Decision to Attend ~ presented by Industry Leader and Past PCMA Chairman of the board, Mickey Schaefer, CEO & Founder of The EXPERIENCE Institute® (TEI) / Sponsored by Starwood Hotels and IMEX America.
TMBTO (Two Minds are Better Than ONE) Share this
experience with your marketing department, CMO, or another colleague.
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Institute program and bring a colleague for FREE.
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Today's attendees are consumers, discerning travelers who may choose to
attend conventions and exhibitions ─ or not. This session uncovers the
findings of the PCMA/IAEE/TEI landmark Decision to Attend Study, which
examined the behaviors behind the decision relative to the wants, needs
and expectations of prospective attendees. It also provides a 'sneak
peek' of the Behavioral Profile Template which is a tool to provide a
'behavioral profile' for groups ─ beyond the 'traditional' group
profile ─ upon which meetings/exhibition professionals and DMOs can work
together to build their site selection and attendance promotion
Event Type: Chapter Event
Continuing Education Credit