Don't miss this exclusive invitation-only event.
PCMA Global Corporate Summit is an invitation-only program bringing together top Meeting Executives from across the globe to Barcelona, Spain. The event will take place in the beautiful Fairmont Rey Juan Carlos 1.
Programming will include working with global economies, managing a cross-cultural workforce and strategic branding.
Education highlights include:
Global Economic Update – Potential Challenges & Opportunities Meeting Professionals Must Know Now
Identify different global economic drivers leading to potential risks and opportunities followed by a deep discussion on how business events can capitalize on them.
Five Trends Shaping the Future of Meetings & What That Means For You
Deconstruct five trends to discuss their implications for the industry and how they will push your future business events into a new frontier.
Defining Brand Simplicity
Examine key components of a simple brand and how your message can create stronger connections with customers at future business events.
Integrating Suppliers into Your Brand to Deliver a Holistic Event Experience
Explore methods to effectively communicate your brand message to suppliers so you can collectively design and deliver experiences that align across the event.
Emerging Security Risks Posing a Threat to Your Global Business Events
Discuss trending global threats like cyber-attacks, terrorism and virus outbreaks and takeaway proactive measures to ensure the safety and security of your delegates.
Managing Global Teams
Walk away with communication techniques you can apply immediately to build trust, emotional connectivity and a shared sense of accountability across your global team.
Check out the Schedule of Events.
Questions? Contact Susan Katz at Skatz@pcma.org.
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