We sit down with PCMA’s Jason Paganessi to discuss how event data informs planners’ instincts and decision-making process. We’ll also touch on the idea that “your event is your brand,” and how PCMA uses event technology to grow their events, therefore growing their brand.
- How PCMA has utilized event technology to process registration and event data, saving themselves tons of time
- How event technology has allowed PCMA to increase their event productivity by more than 20%
- How YOU can harness event data to inform your planner instincts, and make better decisions
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Patrick Mendoza is the director of corporate communications for Lanyon, a leader in meetings, events and travel software. In this role, Mendoza is responsible for the external public relations strategy for Lanyon, which includes media relations, strategic message development, social media, analyst relations, and the voice of the customer program. Mendoza is a graduate of the University of Texas at Austin with a B.A. in History. He currently resides in Dallas, Texas.
Jason Paganessi, CAE
Jason has over a decade of experience working in associations as their technology operations lead. Currently the Vice President of Business Innovation for the Professional Convention Management Association (PCMA), Jason works to innovate both the customer & member experience as well as the operations of the overall association. With significant experience in IT & business operations Jason brings a fresh look to technology and how it is and will forever now be the one of, if in not the most important part of any business strategy.