This lecture will examine several real-world case studies of organizations that are known for their creativity and innovation. We will “look-under-the-hood” to see how these organizations have realized innovation success. Take-aways that can be readily applied in your own organization will be identified.
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Darren Dahl ranks number one in the world for publications in premier marketing journals, and has won awards for both his research and his teaching. He was one of 10 Canadian professors to receive the 3M National Teaching Fellows award—Canada’s most prestigious prize for teaching excellence, and was also named to the short list for The Economist magazine’s inaugural Business Professor of the Year Award, making the final four of a pool of 222 nominated professors from 31 universities around the world. Professor Dahl is currently the Senior Associate Dean—Faculty/Research and the B.C Council Innovation Professor at the University of British Columbia. As a recognized leader in the exploration of consumer behavior, he brings his perspectives gained from designing studies for top journals to his thought-provoking and entertaining lectures. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behavior, and understanding the role of self-conscious emotions in consumption. Professor Dahl’s research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and the Journal of Consumer Psychology. He currently is associate editor of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and the Journal of Consumer Psychology. Professor Dahl has been a visiting professor at Stanford, Columbia University, Hong Kong University of Science and Technology, and the Thammasat University in Thailand. He has been an invited speaker at numerous universities including Harvard, Chicago Graduate School of Business, Yale, University of Michigan, Wharton, Columbia, Cornell, NYU, University of Southern California, the London Business School, National University of Singapore, and at INSEAD in Fontainebleau, France. He has consulted and organized education programs for a number of non-profit and for-profit organizations such as Cathay Pacific, Procter & Gamble, Xerox, General Electric, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lulu Lemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising—Korea, and LIC India.