The air is electric. IMEX in Frankfurt is the efficient, one-stop-shop for planners looking to book and organize worldwide meetings, events and incentive travel programs.
More information can be found here: http://www.imex-frankfurt.com/
PCMA is delighted to invite you to join our hosted buyer group for IMEX 2016, April 19-21 in Frankfurt, Germany.
Why should you attend IMEX?
Thousands of like-minded meetings and event executives from all corners of the world make their way to IMEX in Frankfurt every year. Why? Because they know from personal experience that just one visit puts them ahead for the rest of the year.
PCMA Education at IMEX
Join PCMA’s Business School Session on Monday, 18 April 13:30 - 17:00 at
our Speaker Kaihan Krippendorff’s session “The Outhinker Playbook – Devising Disruptive Strategies”
Why this topic is crucial: We are undergoing such a revolution in the realm of business competition today. A new generation of strategist is emerging, applying a new playbook to the business game. Those who fail to adapt to this new playbook will be left behind. Kaihan Krippendorff’s research shows specifically how this new generation of strategists think differently and shows you how to adopt the emerging playbook.
PCMA's Business School will be held at:
Congress Center Messe Frankfurt
Frankfurt am Main
RSVP for the Business School»
IAPCO/PCMA Seminar Tuesday 19 April 09:00-09:50 Room Dialog 9.2
"Jump the Pond - a Closer Look at Organising Meetings in the US"
Session Description: Is it time for you to expand into America? Are you thinking of going in-bound to hold an event in the USA? This session will focus on different approaches, whether to set up shop and organise from an internal office or to organise from the outside utilising local know-how. IAPCO members will identify the advantages and disadvantages of both approaches. In either case you will need support from the destination and their expertise, Washington DC will outline what you should expect. PCMA will offer valuable insights into the US perspective of business coming inbound and the challenges that might occur. Make a success of your meeting in America!
- Michelle Crowley, Director, Global Development, PCMA [PCMA]
- Elliott L. Ferguson II, President & CEO, Destination DC [PCMA]
- Nicola McGrane, Managing Director, Conference Partners Ltd, [IAPCO]
- Mathias Posch, President, International Conference Services Ltd [IAPCO]
PCMA Seminar Tuesday 19 April 11:30-12:15 Seminar Room 1
"Innovating across eight dimensions"
Session Description: The concept of delivering an innovative meeting is often tied to new technologies, mobile apps, learning formats and immersive experiences - the key attendee-facing "products" of an event. When you examine the most innovative organizations of the last decade you'll find that great innovators disrupt their markets by reaching beyond product to create breakthrough business models. Kaihan will draw upon examples from a broad array of companies that outperform their competition by seeking disruptive innovation across eight dimensions (8Ps).
- Dr. Kaihan Krippendorf, Business Strategist, Best-Selling Author, and Consultant
This event is supported by Congress Frankfurt.
Contact firstname.lastname@example.org with any questions!