The most successful marketing leaders in corporations and non-profits are getting shrewder in how they leverage events as a brand catalyst. Marketing and event teams must work in tandem to deliver incomparable value to their customers and organization through events.
This webinar is a rebroadcast of the live Convening Leaders 2016 panel session. One of the panel members- Anthony Miller, Chief Marketing Officer at Laynon, will be present in our live chat for questions!
Our other panel members include:
- Eric Petersen, VP, International Strategy & Community, lululemon athletica
- David Peckinpaugh, President at Maritz Travel Company
- Kathy Compton, Senior Vice President, Strategic Communications, Marketing & Convention, The American Institute of Architects
- Tim Simpson, Director, Head of Integrated Marketing, Maersk Group
Donna Kastner will also be present in the chat to help answer any questions with Anthony. Donna helps event professionals to improve revenue performance through her consultancy, Enlighten 123. Please see her full bio below!
Brought to you by:
As Lanyon’s Chief Marketing Officer, Anthony leads the global marketing organization, responsible for driving market leadership and global demand through integrated multi-channel campaigns. This includes product marketing, corporate communications, demand generation, brand and content marketing, live and digital events and customer advocacy.
Prior to this role, Anthony was the SVP of Strategy and Product Management, working with Lanyon’s clients around the world, providing tools and data to help them create smarter meetings, events, and corporate travel programs. Miller has more than ten years of experience in software and services for the marketing, events, and hospitality industries, having worked with many of the Fortune 500.
Eric Petersen is the VP of Community at lululemon. He has been with the company for 13 years leading community and brand marketing efforts. Innovation and irreverence in the spirit of creating conversations have been the cornerstones of his leadership. He is passionate about taking the essence of the Vancouver lifestyle that is the lululemon brand to global markets. Eric graduated from Colorado College with a BA in International Political Economics and has 16 years of marketing and brand building experience which he has acquired through a variety of businesses; the first Bush administration, ProServ, EA SPORTS. Eric is married to a yoga instructor and spends his down time chasing their 3 kids around the mountains of Vancouver and Whistler.
As President of Maritz Travel Company (MTC), David leads one of the largest experiential meeting and incentive travel management companies in the world. MTC clients generate more than $1.16 billion in global spend annually. Prior to joining Maritz, David led business development for HB, served as CEO of the San Diego CVB and as CMO for Experient, now a Maritz Travel Company. David spent 15+ years serving in sales & marketing roles at the Broadmoor, La Costa, Hyatt Hotels and with the MGM Grand in Las Vegas. David is a board/executive committee member of the U.S. Travel Association, co-chair of the Meetings Means Business Coalition, a Trustee of the PCMA Education Foundation & serves on advisory boards for DMAI, TAJ Group & Delta.
Prior to joining the AIA, Kathy was Chief Marketing Officer for the Association of Fundraising Professionals, which represents the interests of professional fundraisers and the charities they serve around the world.
As Director, Head of Integrated Marketing for Maersk Line in North America & the newly re-launched SeaLand, Tim has demonstrated a keen ability to deliver strategy to strengthen and integrate brand with business objectives to achieve top-line results. Tim is responsible for Marketing, Communications, Press & Media, Market Intel, and Data Mangt. & Technology. Tim has been a pioneer while at Maersk leading the effort to modernize the marketing functions. Tim completed his MFA in Creative Writing at Sarah Lawrence College, and is an accomplished published writer. Early in his career Tim worked in advertising with his work being picked up by AT&T, Harley Davidson, and WWE and spent 3+ years with Avaya as their global lead on Change Management.
Donna helps event professionals to improve revenue performance through her consultancy, Enlighten 123. With strong focus on content marketing and event experience design, she helps clients lock in on event guest needs and wants – then design and deliver the encounters (live & digital) they crave most. Donna’s a frequent speaker at industry events, including PCMA Convening Leaders, IAEE Expo!Expo! and MPI World Education Congress. Previously, she served as VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting and Director, Learning & Development at Experient. Donna is also the founder of Retirepreneur, helping Boomers to reinvent their next exciting life chapter.