GMC PCMA Chapter Leader's Day
Join us from 10:00-11:45am on Tuesday, February 2
at the Westin Chicago River North for our Annual GMC PCMA Leader's Day.
After the morning's education, make sure to register for our 12th Annual GMC PCMA Leader's Day Awards Luncheon
to honor our 2015 GMC PCMA award winners.
9:30 - 10:00am
Registration, Networking and Continental Breakfast
10:00 - 10:15am
Welcome Comments and Speaker Intro by Hilary Rosenthal, GMC PCMA President
10:15 - 11:45am
Chapter Leadership Day Speaker, Max Suzenaar, Minding Your Business
Leading with Strategy Max Suzenaar, MA – Founder, CEO & Chief Strategy Officer
Minding Your Business, Inc.
Meeting professionals are responsible for one of the most important assets of their organizations – the annual meeting. Responsibility has expanded well beyond the complex mastery of logistics to include experiences that are relevant to multiple audiences and provide proven ROI for attendees and exhibitors – all at a time when member driven organizations are facing many new disruptors that demand change.
A strategic plan is essential to maximize the outcomes and impact that meeting professionals must deliver. We'll demystify the fundamentals of developing a strategic plan, explore how to navigate through the complexity of data and competing priorities, and discuss how to identify tactics that will help move the needle forward – ensuring they align with the overarching objectives and mission of your organization. From marketing and social media, approaches to conference redesign, and the metrics to measure progress, we'll leverage your opportunities to maximize the success of your next annual meeting – strategically. About Max
As CSO, Max leads the strategy team and is the champion of MYB's "new think." He has led the company's evolution from the meeting planning company he started 20+ years ago, into the niche strategic agency that MYB has become that provides fresh solutions to associations, DMOs and companies. A natural innovator, communicator, and research advocate, he understands the power of meaningful engagement with stakeholders on all levels. His unique approach to strategic planning and visioning has helped guide many organizations to think differently about how to be more relevant into the future.