Leading Meeting Professionals

Professional Convention Management Association

Canada East - May Education Session Toronto

Presented By PCMA Canada East Chapter

Toronto Marriott Downtown Eaton Centre Hotel
525 Bay Street
Toronto, Ontario M5G 2L2

May 12, 2016 5:00 AM UTC until May 13, 2016 4:59 AM UTC

For more info or to register click here





8:00 a.m. - 9:00 a.m.      Registration & Networking Continental Breakfast

9:00 a.m. - 11:00 a.m.    Session: “Unconventional Wisdom”: Unique Venues and Their Contracts


Registration Fees (plus HST):







Note: $5.00 from every program registration fee is donated to the PCMA Education Foundation

“Unconventional Wisdom”: Unique Venues and Their Contracts


Creativity is a coveted hallmark of the events industry – and for event planners, finding unique venues for our events gives us maximum opportunity to express that creativity!  The decision to place an event in an unconventional space, however, is not to be made lightly.  In addition to countless factors that must be considered to ensure that our event logistics are rigorous in scope,  contingencies are addressed, and budget expectations are met…..there are the unique, sometimes cumbersome and sometimes insufficient, venue contracts to work with. 

This workshop, delivered by an event planner, will benefit event professionals who are engaged in reviewing and negotiating venue contracts.  Through participant discussion, group interaction and case studies, this workshop will cover the key attributes of a thorough and balanced venue contract – with special consideration given to unique locations, risks and responsibilities for both client and venue, concepts and strategies for negotiation, and contract management from draft to fulfillment. 


As pressure to create unforgettable experiences for event attendees continues to stretch event planners – being confident in addressing our core responsibility of negotiating venue contracts is more important than ever!

Learning Objectives: 

1)    review necessary components of ALL venue contracts: unique and traditional 
2)    review unique venue contract clauses and expectations 
3)    explore critical clauses affecting risk: indemnification, force majeure, cancellation 
4)    strengthen your negotiating skills to achieve “win-win” outcomes 
5)    reduce the potential for disputes and legal actions with comprehensive contract content 
6)    share real-life examples and lessons learned

Heather Reid


Heather Reid is the founder and owner of Heather Reid Consulting, a boutique contract review agency that negotiates fair venue contracts for independent and in-house event planners, and event hosts. Heather’s webinars, consulting services and speaking engagements help hundreds of event planners and event hosts across Canada save tens of thousands of dollars every year. She believes passionately in educating planners about the risks and rewards of supplier contracts and is trusted equally by planners, clients and suppliers. Heather has more than 20 years’ experience in the event planning industry and is also Owner & Principal Planner of Innovative Conferences & Communications. Founded in 2000, Innovative Conferences & Communications is a full-service event management company that specializes in the not-for-profit and association sectors. The company boasts a high-performing six-person team that manages over $2.5 million in event budgets annually.    Heather has been an active member of the Canadian Society of Professional Event Planners (CanSPEP) since 2006. She has served as VP Communities (2012 - 2014) and VP Membership (2014-2015) for the national board, Chair of the Southwestern Ontario Community (2012 – present) and has participated in four education committees for CanSPEP’s national conferences.  As an expert in contract negotiation, Heather has been invited to speak on the topic at Incentive Works, Canadian Sport Tourism Association, PCMA East Chapter Meetings (Ottawa & Toronto) and the CanSPEP National Conference. Heather has a Masters of Science (MSc) in Geography from the University of Guelph and a Piano Performance Degree (ARCT) from the Royal Conservatory of Toronto. 

Connect with Heather





Event Type: Chapter Event

Continuing Education Credit

0.20 Credits