8:00 a.m. - 9:00 a.m. Registration & Networking Continental Breakfast
9:00 a.m. - 11:00 a.m. Session: Creating Buzz, Participation and Engagement at Your Events
Registration Fees (plus HST):
Note: $5.00 from every program registration fee is donated to the PCMA Education Foundation
Creating Buzz, Participation and Engagement at Your Events:
One of the toughest challenges is exploring all the traditional and online marketing tools to determine the most efficient one for your upcoming event or program.
The workshop will include and examine a variety of marketing, online and live technology tools with a focus on enhancing your creative content, and engaging stakeholders.
With an increase of audiences on social media, this workshop will discuss how social media helps drive engagement between participants, industry groups and communities, before, during and after an event.
Social media tools such as: Facebook, Twitter, Instagram, Youtube, Periscope, Onsite apps, social media walls and online registration/engagement systems and how they can be leverage throughout your campaign will be discussed.
Engage. Intrigue, Invigorate, Integrate, Inform
● Grow event participation and enhance its visibility and reach?
● Strategies to engage with attendees on social media
● How to develop a social media promotion plan
● How to create an event marketing strategy for before, during, and after the event.
● Developing inclusive and engaging communication
● Blending Your Offline Marketing Online: Take the Offline Online
● How to build contacts and build retention
● Where to find your attendees, How to go to your audience, what are they looking for, best way to reach them
● Learn about the latest technology trends to increase efficiency and engagement
If you are looking for a summary of a variety marketing ideas, outreach and engagement tools, this workshop could be for you.
Deborah Lewis, CMP
Chief Experience Officer
Deborah Lewis, CMP, is the Chief Experience Officer of CityEvents, an innovative and detail-oriented event marketing firm, with longstanding and sound contacts in the corporate world, government, charitable & not-for-profit and community organizations in Toronto. Deborah’s entrepreneurial spirit led her to launch CityEvents in 2006 with a view of creating benchmarks in event planning and promotions in the city. Recently CityEvents has added social media and online marketing to their expertise and service offerings.
Deborah’s energy and drive allows her to accomplish the skilled organization of multiple events, all representative of her extensive portfolio. The CityEvents’ client list includes a number of professional services firms, large membership associations, charitable and community groups, and many local businesses
Deborah is committed to her community; she was a member of volunteer committees such as Rosedale BIA, The Canadian Opera Company’s Operanation, the PowerPlant, Powerball, Ontario Science Centre, Innovators Ball, and the Women in Capital Markets (WCM) annual Vinifera Awards Gala. She was a mentor with the TRIDEC and WISE mentoring programs, a previous Rotary member, and has lead committee for the New Leaders of Sunnybrook Hospital Foundation, and the Luminato Young Professional Group. Professionally CityEvents has worked with the Toronto Board of Trade, Moosehead, Canadian Foundation for Physically Disabled, I.E.Canada, and the Law Marketing Association. She was also instrumental in the launch of the King East Design District and the Exhibition in the local retailers last year.
Deborah is a Certified Meeting Planner with a B.A.Sc in Consumer Studies from the University of Guelph and a Postgraduate Diploma in Sport and Event Marketing from George Brown College. Deborah also taught special events management at George Brown College.