Leading Meeting Professionals

Professional Convention Management Association

WEBINAR: Mobile Tools: Industry Overview


December 09, 2015 7:00 PM UTC until December 09, 2015 8:00 PM UTC

Mobile event apps are more than a fad - they're now a necessary and vital part of a successful event. Whether you're trying to engage your audience, deliver value to your exhibitors and sponsors, or drive leads to your sales team, a solid mobile strategy will greatly help you in meeting your objectives. In this session, you'll get a high-level perspective on mobile apps in the meetings and events industry. Our expert speakers will highlight how mobile event apps can deliver benefits before, during and after your next event. You'll also see examples of successful integrations of mobile event technology and event planning software - and how they facilitate city-wide events.

  • Incorporate mobile apps seamlessly into your event.
  • Utilize mobile apps to deliver benefits to your company before, during, and after your event.


For most of his career, Michael Douglas has been involved in emerging SaaS technologies. In 2010, he was on the team that founded GenieConnect (known today as Lanyon Mobile) and quickly made it a global leader in the developing field of mobile event apps. Passionate about customer success as well as great technology, Michael has been directly involved in many of the thousands of diverse events that have deployed the technology. Since joining the Lanyon team, he now leads global sales for Lanyon Mobile.

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Continuing Education Credit

0.1 Credits