Ask 5 marketers about online events and you may hear 5 different things… “all
you need to do is post the recorded sessions” or “we don’t do online events because it cannibalizes live event attendance”. In this session we’ll debunk five common myths many marketers hold and learn about successful online events run by HIMSS Media, a PCMA member and the most dynamic and fastest growing media organization serving today’s healthcare industry.
- Review online event strategy and planning
- Develop a plan for ongoing post-event community engagement
- Discover best practices and recommendations from HIMSS Media
Date: Tuesday, October 6, 2015
Time: 1:00pm Central
Brought to you by:
Mary Beth Micucci, Director of Digital Events, HIMSS Media
Mary Beth Micucci, DES, is the Director, Digital Events, for HIMSS Media. She has worked for HIMSS over 14 years in various educational positions. She brings extensive knowledge and content experience to the HIMSS Media team, where she leads digital education business.
Scott Cotter, Chief Marketing Officer, INXPO
Mr. Cotter is a veteran of innovative companies in disruptive markets. Currently CMO at INXPO, a leader in enterprise video, webcasting, and online events, Scott is responsible for marketing strategy and tactics. With INXPO, businesses are changing the way they communicate and engage their large dispersed audiences. INXPO’s SaaS-based platform for live and on-demand video communication is coupled with proven expertise that spans business strategy, IT readiness, content and programming, speaker casting and training, audience acquisition and engagement, and other factors to ensure success of our clients’ enterprise video communication initiatives.