Leading Meeting Professionals

Professional Convention Management Association

GMC PCMA Fall Educational Program

Presented By PCMA Greater Midwest Chapter

Loews Chicago O'Hare Hotel
5300 N River Rd
Rosemont, Illinois 60018

September 03, 2015 5:30 PM UTC until September 03, 2015 8:30 PM UTC

For more info or to register click here

GMC PCMA Fall Educational Program 
Thursday, Sept 3
Loews Chicago O'Hare Hotel

Lessons from McDonald's: 5 Tips for Creating a B-to-B Experience Attendees Love

 Presented by:

Lisa Fingerhut,
Engagement Project Manager,
McDonald’s Corporation

Anne Houghton
VP Experience Design,
Freeman XP

There are some events attendees wouldn’t miss for the world. Take a page from one of them in this intimate class with McDonald’s. Learn how the brand transformed its sprawling exhibit show floor into a playground for education, networking and engagement. Discover how a new digital strategy fostered community, both live and online, around common ideas. Walk through McDonald’s journey mapping framework to find out how it cultivated brand love and excitement in every corner of its annual “must-attend” event.

Program Schedule
Committee Meetings: 12:30 - 1:30pm
Registration and Networking: 1:30 - 2:00pm
Opening and Welcome: 2:00 - 2:30pm
Educational Program: 2:30 - 3:30pm

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This event is brought to you by:

Continuing Education Credit

0.00 Credits