Exhibitors and attendees are more and more
unprepared when they attend events. Whether it is
from lack of time or information overload, the fact is that most people fly in, rush through the event and fly out, having missed, more than taken advantage of, opportunities.
Attendees spend less time preparing for events and their undivided attention is hard to get. The results are low engagement, missed opportunities, fuzzy ROI, ambiguous ROP and ultimately, exhibitors and attendees alike end up disappointed.
In this one-hour session Jacques Racine, Founder and Chief Innovation Officer at Sherpa, will present case studies, explain the ins and outs of indoor geolocation as well as those of some ancillary technologies, such as iBeacon and attendee tracking.
Sherpa will explain how the system recently deployed at BCEC can be set up in any venue, bringing everyone together like never before.
- Discover how attendee tracking can be the answer to today’s fast paced events
- Examine the benefits of geolocation from a planner and supplier perspective
- Assess what advantages your organization might gain with this technology
Date: May 12, 2015
Time: 1:00pm Central
Jacques Racine, Sherpa Solutions
Founder and Chief Innovation Officer
Sherpa Solutions was born a serial entrepreneur and innovator. He has been involved in the development of technological solutions for the meeting industry for over 25 years and has received several award, including the most prestigious one: EITBTM’s Worldwide Technology Watch Award just after the launch of the ActivTouch Mobile Platform.
In the Fall of 2012, Jacques was selected as one of the three most innovative executives in the meeting industry by Trade Show Executive Magazine.
Before starting Sherpa, Jacques Racine was CEO of Laser Registration for 15 years, which he founded in 1989, at age 19. Within a few years, the company had expanded to a workforce of 90. Throughout his career, Jacques has been a pioneered in registration, housing management, lead retrieval, webcasting, real-time positioning systems and RFID.
He lives in Montreal where he manages Sherpa staff of over 30 and continuously tours the world to visit Sherpa's customers from the West Coast to Sydney.