Leading Meeting Professionals

Professional Convention Management Association

GMC PCMA Spring Educational Program

Presented By PCMA Greater Midwest Chapter

Loews Chicago Hotel
455 North Park Drive
Chicago, Illinois 60611

March 19, 2015 3:00 PM UTC until March 19, 2015 9:30 PM UTC

Join GMC PCMA for the Spring Educational Program, scheduled for March 19, 2015, at the beautiful, new Loews Chicago Hotel.

NEW FORMAT! Attendees will experience a new, extended program format, including hotel tours at the Loews Chicago Hotel (sign up during registration), lunch, four specialized speakers and a networking reception. Don’t miss the chapter’s first half-day event and a chance to tour this great, new Chicago property! (Sign -up for tours when you register )

Speakers include:

The Gift of GAB (Goals, Attitude, Behavior)
Conor Cunneen – IrishmanSpeaks
Conor Cunneen shows that everyone can adopt and adapt The Gift of G.A.B. (Goals, Attitude & Behavior) to create a "Top o' the Morning" brand and brand experience. A former VP of Marketing with Unilever and a Chicago Humorous Speaker of the Year (for a speech, would you believe on Customer Service In San Quentin Prison!), this happily exiled Irishman combines wit and wisdom to have you learning, laughing, and leaving with memorable implementable ideas to grow your personal, business or event brand.
Keynote on Personal Branding
Sima Dahl – Sway Factory
Known as America’s Personal Branding & Social Networking Coach and one of the most sought-after thought-leaders in the industry, Sima Dahl will focus on the power of personal branding to achieve greater career success. From identifying their strengths, declaring their aspirations, and using intentional networking — both online and off — to pursue their passion within their career and organization, this talk will inspire planners to reach for the next level of their professional lives.
Using Your Attendees’ Personal Brands to Build Your Event Brand
Leana Salamah – National Restaurant Association
Senior Director, Convention Marketing, Communications & Programming for the National Restaurant Association, Leana Salamah will discuss the challenges the National Restaurant Association faced with developing an Annual Meeting event brand that would resonate with the NRA's 40+ world-wide industry segments without trying to be everything to everyone. During this session, Leana will discuss the process that the team went through to better understand their various target audience segment brands and find the commonalities that became the core of the event brand, while nurturing segment-specific needs that inform programming and marketing communications.
Personal Branding and its Impact on Business Branding
Billy Dec – Rockit Ranch Productions
Companies often take on the brand of their principals, which means that owners, CEO's and other high-profile executives must build a personal brand that serves their business's brand effectively. Join entrepreneur and Chicago celebrity Billy Dec as he discusses how he has cultivated his own personal brand through entrepreneurship, promotion and philanthropy and parlayed that into a strong, successful and engaging brand for Rockit Ranch Productions and all of the venues it manages.

Hotel Information
Hotel rooms are available at the discounted rate of $159/night + tax for a Superior King for GMC attendees at the Loews Chicago. All reservations should be secured before our cut-off date of March 6th. Reserve by calling 1-877-868-8232 and referencing GMC PCMA or reserve online now.

This event brought to you by:

Stick around after the Spring Educational Program for GMC PCMA's Member Celebration.

From 4:30pm until 6:30pm, the Greater Midwest Chapter will be celebrating the most important part of our organization... our members! Join us for food and drinks in honor of you all!

*The Member Celebration reception is an additional registration fee.

This event brought to you by:

Event Type: Chapter Event

Continuing Education Credit

0.00 Credits