Join GMC PCMA for the Spring Educational Program, scheduled for March
19, 2015, at the beautiful, new Loews Chicago Hotel. NEW FORMAT!
Attendees will experience a
new, extended program format, including hotel tours at the Loews
Chicago Hotel (sign up during registration), lunch, four specialized
speakers and a networking reception. Don’t miss the chapter’s first
half-day event and a chance to tour this great, new Chicago property! (Sign
-up for tours when you register
| ||The Gift
of GAB (Goals, Attitude, Behavior) |
Conor Cunneen –
Conor Cunneen shows that everyone can adopt and adapt The Gift of
G.A.B. (Goals, Attitude & Behavior) to create a "Top o' the
Morning" brand and brand experience. A former VP of Marketing with
Unilever and a Chicago Humorous Speaker of the Year (for a speech,
would you believe on Customer Service In San Quentin Prison!), this
happily exiled Irishman combines wit and wisdom to have you learning,
laughing, and leaving with memorable implementable ideas to grow your
personal, business or event brand.
on Personal Branding |
Sima Dahl – Sway
Known as America’s Personal Branding & Social Networking Coach
and one of the most sought-after thought-leaders in the industry, Sima
Dahl will focus on the power of personal branding to achieve greater
career success. From identifying their strengths,
declaring their aspirations, and
using intentional networking — both online and off — to pursue their
within their career and organization, this talk will inspire planners
to reach for the next level of their professional lives.
Your Attendees’ Personal Brands to Build Your Event Brand |
Leana Salamah –
National Restaurant Association
Senior Director, Convention Marketing, Communications &
for the National Restaurant Association, Leana Salamah will discuss the
challenges the National Restaurant Association faced with developing an
Annual Meeting event brand that would resonate with the NRA's 40+
world-wide industry segments without trying to be everything to
everyone. During this session, Leana will discuss the process that the
team went through to better understand their various target audience
segment brands and find the commonalities that became the core of the
event brand, while nurturing segment-specific needs that inform
programming and marketing communications.
| ||Personal Branding and its Impact
on Business Branding |
Billy Dec –
Rockit Ranch Productions
Companies often take on the brand of their principals, which means that
owners, CEO's and other high-profile executives must build a personal
brand that serves their business's brand effectively. Join entrepreneur
and Chicago celebrity Billy Dec as he discusses how he has cultivated
his own personal brand through entrepreneurship, promotion and
philanthropy and parlayed that into a strong, successful and engaging
brand for Rockit Ranch Productions and all of the venues it manages.
Hotel rooms are available at the discounted rate of $159/night + tax
for a Superior King for GMC attendees at the Loews Chicago. All
reservations should be secured before our cut-off date of March 6th.
Reserve by calling 1-877-868-8232 and referencing GMC PCMA or reserve
brought to you by: Stick around after the Spring Educational Program for GMC
PCMA's Member Celebration.
From 4:30pm until 6:30pm, the Greater Midwest Chapter will be
celebrating the most important part of our organization... our members!
Join us for food and drinks in honor of you all! *The Member Celebration reception is an additional
brought to you by: