Are you under more pressure to report positive return on investment from yourmeetings and events? On Wednesday, January 28, from 1:00 – 2:00 p.m. CST, join us for a new webinar by Lanyon and the Professional Convention Management Association: “Gaining Insight and Control over your Meetings and Events ROI.”
In this webinar, Lanyon CMO Anthony Miller will discuss the critical role that comprehensive event management technology plays in:
- Making event planning more efficient
- Improving engagement with attendees
- Driving intelligence and business growth
Miller will also present research findings of the latest Lanyon whitepaper — Driving ROI: The Business Case for Comprehensive Event Management Software. You’ll see how a sample organization from the study achieved all of the goals above — and generated a positive return on investment from its event management software in less than four months, and achieved a 251% ROI over a three-year period.
Don’t miss this great webinar! Sign up here today!
Date: Wednesday, January 28, 2014
Time: 1:00pm Central
Brought to you by:
Anthony Miller, Chief Marketing Officer, Lanyon
As Lanyon’s Chief Marketing Officer, Anthony leads the global marketing organization, responsible for driving market leadership and global demand through integrated multi-channel campaigns. This includes product marketing, corporate communications, demand generation, brand and content marketing, live and digital events and customer advocacy.
Prior to this role, Anthony was the SVP of Strategy and Product Management, working with Lanyon’s clients around the world, providing tools and data to help them create smarter meetings, events, and corporate travel programs. Miller has more than ten years of experience in software and services for the marketing, events, and hospitality industries, having worked with many of the Fortune 500.
Anthony is a prominent thought leader and regular industry speaker, who believes that by applying technology and data to live meetings and events, companies of all sizes will finally be able to clearly demonstrate the value created from bringing people together.
As recognition for his work, Anthony was recently nominated to join the International Executive Council of the Internet Marketing Association.