What is “Business Intelligence,” and how does it impact you?
Business intelligence describes the voluminous amounts of data businesses have and can acquire today. For event and conference managers, business intelligence might reveal that 10 of your 100 meetings last year had very little end value to your organization. You might realize that some meetings could be combined, eliminated, or made virtual.
To fully benefit from business intelligence, it’s key to have all your intelligence consolidated in one place – a single event management system– so you can holistically view all meetings and events activity.
Learn how PCMA uses business intelligence to improve the quality of its events and make attendees happy. Jason Paganessi, PCMA’s VP of Business Innovation, will discuss how event intelligence provided by Lanyon’s conference management software helps PCMA:nce consolidated in one place – a single event management system– so you can holistically view all meetings and events activity.
- Better manage session attendance
- Reduce costs
- Create more targeted session content
- Provide attendees with an easy way to track educational credits
Also in this webinar, Lanyon CMO Anthony Miller will discuss how smart business intelligence strategies can help today’s event and conference managers:
- Reduce event costs
- Market events to wider, more relevant audiences
- Improve the attendee experience
Date: Wednesday December 10, 2014
Time: 1:00pm Central
Brought to you by:
Anthony Miller, Chief Marketing Officer, Lanyon
Jason Paganessi, VP Business Innovation, PCMA