Leading Meeting Professionals

Professional Convention Management Association

Greater Midwest: September Educational Program

Presented By PCMA Greater Midwest Chapter

1034 W Randolph St
Chicago, Illinois 60607

September 09, 2014 6:00 PM UTC until September 10, 2014

Valet parking will be provided at a discounted rate of $16/car and will be available from 12:30pm – 7:00pm.

The facility is also easily accessible by the Morgan-Lake Green Line stop of the CTA.

On September 9, 2014, GMC PCMA will converge on VenueOne, Chicago’s all-inclusive meeting and event center, for our September Educational Program!

Tentative Schedule of Events
1:00 – 2:00 pm
  Committee Meetings
1:30 – 2:30 pm   Networking & Registration
2:30 – 4:30 pm   Educational Session
4:30 – 5:00 pm   Chapter Reports & Business
5:00 – 7:00 pm   Member Mixer Reception

Topic: Who's Afraid of the Big Bad Data? 
An interactive session to help you approach your data.

  • Learn from metric analysis experts, inside and outside of the Events industry, about ways to gather and use Big Data.

  • We will demystify the term Big Data by describing what Big Data is and what it isn’t.

  • Is Big Data available to your organization and can you apply Big Data techniques and concepts to your events and organizations?

  • Are you capturing and sharing information across your organization to increase your knowledge of attendees, potential attendees and advocates?

  • What steps do you need to take in beginning to capture this critical information?

  • What support is your organization providing to capture a broader range of new information?
Description: Data gathered in the Events Industry can and should be utilized to build knowledge of your attendees and sponsors/exhibitors.  This session will provide a vision of Big Data in the world today, how you can effectively tap into sources of data and how best to utilize this information.  

Join Eric Feinberg of ForeSee and Skip Cox of Exhibit Surveys as they present insights into how you can begin to better capture and understand customer experience analytics. It is likely your organization isn’t there yet and you know that future budgets won’t allow for new investments to capture this information. Attend this session and begin to understand how doing a little now may contribute to future knowledge (data). Planners and suppliers alike will find relevant, events industry case studies as referenced by the presenters.

Eric Feinberg
Eric works with product, delivery, sales and marketing teams to ensure ForeSee, an Answers solution, brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.

Jonathan "Skip" Cox
Under Skip Cox's leadership, Exhibit Surveys, Inc. has grown and maintained its position as the premier intelligence and measurement resource in the events industry. Skip focuses strategically on client development and serves as the visible face of ESI in the marketplace. This affords him the opportunity to translate emerging needs of clients into the next diagnostic tools for ESI to develop. He also is heavily involved with the direct application of these new tools to enhance the strategic and tactical planning for exhibition and event organizers, marketers, and facilities. He is the Chairperson of the board of the International Association for Exhibitions and Events (IAEE) for 2014 and serves on the board of the Center for Exhibition Industry Research (CEIR).  

Carry on the Conversation at Regional Mix and Meets
The Membership Committee has also planned activities in conjunction with the September meeting. Besides the Member Mixer immediately following the September 9 program, the committee is “Continuing the Conversation - A mix and meet.” The committee has scheduled three “Mix and Meets” that are free to both members and nonmembers to recap and discuss the September GMC PCMA educational program.

Join us in your area:
  • Minnesota – Bloomington – September 17, 8am – 10am
    @Bloomington Convention & Visitors Bureau
    7900 International Dr Ste 990,
    Minneapolis, MN 55425

    Hosted by the Bloomington Convention & Visitors Bureau
    Easy access, on 494 & 34th by Mall of America, free parking – facility and food & beverage provided by Bloomington CVB.

  • Indiana – Indianapolis – September 18, 8am – 10am
    @JW Marriott Indianapolis/Osteria Pronto
    10 West Street,
    Indianapolis, Indiana 46204

  • Illinois - Springfield – September 22, 10am – 11:30am
    @ President Abraham Lincoln Springfield - a DoubleTree by Springfield
    701 E Adams St,
    Springfield, IL 62701

    In conjunction with ISAE September Membership Lunch and Learn

Contact TracyRiggan@ipc.org for more information and check the GMC website for registration details.

Thank you to our Platinum Sponsors for their support of the “Mix and Meets.”

Event Type: Chapter Event

Continuing Education Credit

0 Credits