Leading Meeting Professionals

Professional Convention Management Association

Heartland: Social Influence Networks

Presented By PCMA Heartland Chapter

Botanical Gardens
4344 Shaw Blvd.
St. Louis, Missouri 63110

October 07, 2014 4:30 PM UTC until October 07, 2014 7:00 PM UTC

 Join us in St. Louis!
Luncheon & Program
Tuesday, October 7, 2014
Registration 11:30am-12:00pm
Luncheon and Networking 12:00pm - 1:00pm
Program 1:00pm - 2:00pm
Missouri Botanical Gardens Spink Pavillion

Our Program: Social Influence Networks
We have been bombarded with the overwhelming use of social media. How can we learn how it is affecting us and what it means for our products, our politics, and our public health?

Our Speaker: Carlos Gil

Carlos Gil is a marketing executive with extensive digital media expertise: web, social, mobile, email channels. Currently, Carlos leads Digital and Social Media marketing for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel.

In this role, Carlos is accountable for the development and execution of strategies aimed to increase brand engagement, shopper loyalty, and sales in a digital space where millions of consumers are speaking about the brand and competition. Carlos has extensive experience leading social media programs in partnership with: PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, Unilever and other CPG brands.

As Social Media Manager at BI-LO and Winn-Dixie supermarkets, Carlos developed strategy and led the launch for all of Winn-Dixie’s social channels, social listening, and blogger influencer program yielding exceptional consumer engagement and brand awareness.
 Leveraging strong entrepreneurial acumen, Carlos founded JobsDirectUSA.com in 2008. Through social media, Carlos increased brand awareness for his start-up and organically built a database of 100,000+ career professionals and hiring companies. Carlos has been featured by CNNMoney.com in addition to other news media and was recognized by Fast Company Magazine in 2010 among the Top 50 “Most Influential People Online.”

A special thank you to our event sponsor!


Event Type: Chapter Event

Continuing Education Credit

0 Credits