Leading Meeting Professionals

Professional Convention Management Association

Heartland: Data Driven Decision Making

Presented By PCMA Heartland Chapter

Marriott Courtyard Briarcliff
Kansas City, Missouri

May 08, 2014 4:30 PM UTC until May 08, 2014 7:00 PM UTC

For more info or to register click here

Join us for the May 8th Luncheon Program!
Marriott Courtyard Briarcliff
Luncheon by Brancato's Catering

gistration: 11AM-11:30AM
Luncheon (cash bar) & Program 11:30AM - 2P
"Big Data:
Transforming Meetings & Events

 with Better Intelligence"

The Speaker:
Donny Neufuss, Sonic Foundry

Donny is the Senior Account Manager for Sonic Foundry’s Mediasite Event Services. Donny has worked in the online rich media industry for over 12 years. From small intimate meetings to über-large, multi-track conferences, Donny helps organizations leverage streaming technology to produce successful hybrid events and high quality online experiences that score rave audience reviews and provide strong ROI.

The Program:
There is a lot of talk in the meetings and events industry about Big Data. What exactly is Big Data and why should it matter to you? This interactive session will explain how Big Data is simply another term for business intelligence that, when collected, analyzed and leveraged effectively, can result in better audience engagement, an increase in sales leads, and the ability to prove the ROI of meetings and events. Learn what types of data you can collect, as well as ways to use this data to improve and deliver custom content. Learn best practices for gathering data outside the live event with online content, which has proven to increase attendance at live events.
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We wish to thank the Marriott Courtyard Briarcliff and Brancato's Catering for sponsoring this program! Click on these logos for more information.


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Event Type: Chapter Event

Continuing Education Credit

0 Credits