Leading Meeting Professionals

Professional Convention Management Association

POWER Chapter Presents: Social Media & Marketing Your Event

Presented By PCMA POWER Chapter

Kalahari Resorts & Conventions
7000 Kalahari Drive
Sandusky, Ohio 44870

October 10, 2014 5:00 AM UTC until October 10, 2014 5:00 AM UTC

For more info or to register click here

Join your POWER Chapter colleagues for an evening reception on Thursday, October 9 followed by a full morning of networking and education at Kalahari Resort.


This highly interactive program will be chock full of practical how-to’s and how not to’s, peer-to-peer networking, and sharing social media experiences – both wins and fails.


Jason Manke, a key member of the Kalahari social media team, will share key insights into Kalahari’s social media strategy, with topics including:

  • Whose purpose does social media fulfill? Is it that of the customer/guest or the business?

  • Do you think that customers use social media as a tool to leverage a particular situation? What are ways to either enhance or side-step this?

  • How do you measure ROI for social media efforts?

  • What’s next in social media?


For the second part of the morning, you’ll choose any 3 of our “huddle” topics to exchange ideas and problem solve with your peers. Choose from:

  • How to manage customers who use social media to leverage complaints.

  • What social media tool is most successful? Understanding your audience and the tools they use.

  • Whose job is it to manage social media?

  • How to use social media to build attendance at a meeting and within an organization.

  • How to use social media to attract and retain sponsors.


In addition to Friday’s education program, the package includes:

  • Complimentary overnight Thursday, October 9 to include four water park passes for October 9-10 for your family.

  • A reception, hosted by Kalahari, on October 9 from 7:00 pm-9:00 pm for you and one adult guest.


Agenda for October 10, 2014: 

8:30-9:00 am: Registration & networking

9:00-9:45 am: Breakfast

9:45-10:00 am: Introductions & announcements

10:00-10:30 am: Jason Manke of Kalahari shares insight on Kalahari’s social media strategy

10:30 am-noon:  “Huddles” on social media key topics

Noon-12:30 pm: Sharing lessons learned & departure

Hosted by our 2014 Platinum Sponsor, Kalahari Resorts & Conventions

Event Type: Chapter Event

Continuing Education Credit

0 Credits