Leading Meeting Professionals

Professional Convention Management Association

Capital Chapter: Big Data: Transforming Meetings & Events with Better Intelligence

Presented By PCMA Capital Chapter

Hilton Alexandria Old Town
1767 King Street
Alexandria, Virginia 22314

February 21, 2014 2:00 PM UTC until February 21, 2014 5:00 PM UTC

For more info or to register click here

Session Description
There is a lot of talk in the meetings and events industry about Big Data. What exactly is Big Data and why should it matter to you? This interactive session will explain how Big Data is simply another term for business intelligence that, when collected, analyzed and leveraged effectively, can result in better audience engagement, an increase in sales leads, and the ability to prove the ROI of meetings and events. Learn what types of data to collect, as well as key ways to use this data to improve session attendance and deliver custom content. Additionally, learn best practices for gathering attendee data outside the live event with virtual content, which has proven to increase attendance at live events.


8:00 AM
Registration & Networking Breakfast

8:45 AM
Opening Remarks

9:00 AM
Education Program
11:00 AM


Anthony Miller
Vice President, Industry Strategy & Business Development
ACTIVE Network Business Solutions Group

Donny Neufuss
Senior Account Manager
Sonic Foundry

Planner & Student Members: $45
Planner & Student Non-Members: $55

Supplier Members: $55
Supplier Non-Members: $65

Thank You to Our Event Sponsors


Event Type: Chapter Event

Continuing Education Credit

0.2 Credits