Leading Meeting Professionals

Professional Convention Management Association

Rocky Mountain: May Educational Program - Reinventing the Association Annual Meeting Through Experience Design

Presented By PCMA Rocky Mountain Chapter

Sheraton Denver Downtown
1550 Court Place
Denver, Colorado 80202

May 08, 2014 5:30 PM UTC until May 08, 2014 7:30 PM UTC

For more info or to register click here

Explore how two leading associations have had success reinventing their annual meetings. Uncover the shared step-by-step process, invaluable tips for making reinvention a reality, and how to take advantage of experience design and co-creation to attract, engage and retain your target attendees. A "must-attend" for any association professional whose organization's health depends on the success of its annual meeting! 

- Identify the necessary steps in the reinvention process
- Explore best practices that can be applied at your own organization
- Investigate how to use experience design and co-creation to boost attendance


Gretchen Bliss, CMP is the Director of Meetings and Conferences for Medical Group Management Association (MGMA). Prior to her role with MGMA, Gretchen held leadership positions at EDUCAUSE and the Association of PeriOperative Registered Nurses.  During her tenure at EDUCAUSE, she played an integral role in working with the team in reinventing their annual meeting. Her strengths are managing budgets, developing teams, streamlining processes and mentoring staff. Gretchen's role at MGMA is to oversee the annual conference as well as manage the Meetings and Conferences department. Gretchen is active in the Industry and previously served on the Rocky Mountain PCMA Board.

Garth Jordan is the Chief Operating Officer at MGMA, the largest membership association for medical practice executives and administrators in the United States. In this role, he oversees general operations and strategic planning for the organization. This is Garth's second tenure at MGMA, having served as the director of Marketing and Business Development from 1997 to 2000. He most recently worked as vice president of operations at EDUCAUSE,a nonprofit association and community of IT leaders and professionals committed to advancing higher education. There he led efforts to improve their Annual Conference experience and website. Garth has also held leadership positions at Mercy Housing, the Association of PeriOperative Registered Nurses (AORN) and HealtheCareers. He holds an M.B.A. in marketing from the University of Colorado Denver and a B.S. in biochemistry from the University of Colorado Boulder

Event Type: Chapter Educational Event



Continuing Education Credit

0 Credits