From social media platforms like Twitter and LinkedIn, to new technologies that leverage them, the tools available to today’s meetings and events professionals are multiplying by leaps and bounds. This session will present real-life examples and ideas garnered from the growing use of social media and technology that you can use to kick-start audience engagement at your next event. Learn how to create a social media strategy targeted to your audience and deliver an event that attendees will never forget. Audience members can expect to come away with a blueprint for creating their next multi-level engagement event that includes social, mobile, live chat, and more.
- Discover how to leverage social media to drive meaningful interaction with your event attendees
- Learn tips and tricks to increase booth participation and drive people to your exhibit hall
- Explore ways to bridge the gap between on-site and virtual attendees
- Learn how to measure key metrics and prove results
- Create more value by extending the lifecycle of your event
Tuesday, September 24, 2013
Cost: Complimentary Justin Ramers, Director of Digital and Social Media
Justin Ramers is the director of digital and social media for ACTIVE Network™. In this role, he oversees social media initiatives for the company’s products and online media properties. Justin’s team has grown ACTIVE’s social audience to more than one million fans and followers and works closely with Facebook and Twitter to create engaging social media experiences for the active lifestyle.
As a result of his work on social measurement, analysis and ROI, Ramers was named Adobe’s Marketer of the Month in March 2011. Additionally, he has served as a social media expert for numerous organizations, including the United States Tennis Association, Running USA, Triathlon America, the National YMCA Development Group, and the National Recreation and Park Association.
Prior to joining ACTIVE Network, Ramers was president and founder of FreeGolfInfo.com, a social network for golf enthusiasts. During his tenure, Ramers oversaw business operations and product development, and he provided key clients with technology and consulting services.
You can follow Justin on Twitter @JustinRamers
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