Leading Meeting Professionals

Professional Convention Management Association

Southwest & Pacific Chapter: Transformation at Universal Studios and Sheraton Universal - An Exercise in Creative Thinking

Presented By PCMA Southwest & Pacific Chapter

Sheraton Universal & Universal Studios

September 26, 2013 3:00 PM UTC until September 26, 2013 10:00 PM UTC

Learn how the world of entertainment can help you develop compelling marketing and brand awareness -- and earn CEU's while having fun!

Take off those coats and ties, leave the high heels at home - casual attire requested with comfortable shoes as we will be going to Universal Studio Hollywood, after the program at the Sheraton Universal.  Your event registration includes the Universal Studios Hollywood Private Studio Tour which will immediately follow the After Lunch Reception.  You must take part/ride the private studio tour in order to gain access to the theme park.  Stay and enjoy the night at Universal Studio Hollywood and City Walk.

Preview:  Planner Encounter (for Planners only)
Effecting change, how to help navigate the change curve:

You learn all these new ideas of how to make your meetings or events different, but have a difficult time convincing your company or clients to make a change. We will discuss some basic principles of change strategies and share what has worked a in the real life. Bring in your successes and failures to share with your fellow planners.

Act One: Learn from one of the best of how to transform your creative process for marketing and collaborative relationships to promote your brand, events and services. Bring back ideas from one of the top brands in the world of entertainment of how you can lead your company to think differently about how to position your association or company to be an innovator in marketing, both to drive revenue and brand dominance.

Let us know if need additional information or if you plan to attend by clicking on either link below.  Note that by clicking "Register Now", you will have the opportunity to decline invitation and stop future reminders/invitations to this program.



Thank you to our Platinum Sponsor

Event Type: Chapter Event

Continuing Education Credit

0 Credits