Leading Meeting Professionals

Professional Convention Management Association

IMEX Frankfurt

Frankfurt, Germany

May 20, 2014 5:00 AM UTC until May 22, 2014 5:00 AM UTC

imex frankfurt
With more than 3,500 exhibitors representing 150 countries, IMEX provides you with all the inspiration you need for your upcoming events, congresses or incentive travel programs.IMEX is the place to find new and exciting destinations and services for your future conferences and events. Take advantage of this opportunity to meet with destinations from all over the world, gain new insights from the comprehensive program of seminars, and connect with colleagues who also plan international meetings. 

PCMA Education Sessions at IMEX Frankfurt:

Association Day Session:

Evolving Your Meeting - Your Future Depends on It

2:00pm-3:15pm, Monday 19 May, Sheraton Airport Hotel

John Folks, Founder & President, mindingyourbusiness inc.
Max Suzenaar, Founder of mindingyourbusiness inc, and Leader of "new think"

Does your meeting have one or more elements that everyone puts up with year after year, just because you've always done it or it's extremely important to a small fraction of members? It's time to embrace change. Find out what you can do to gracefully retire past-their-prime elements so you can update your meeting and appeal to more members from different generations, interest groups, and geographical locations. Case studies from medical societies will be provided with practical takeaways that are relevant to any organisation looking to revamp their meetings.

Learning Objectives:
1. Analyse how to get buy-in from your board and internal staff on meeting changes
2. Explore how to get your membership on-board with change
3. Utilise best practices for modernising your meeting

PCMA Education Seminars:

IAPCO/PCMA Session: Destinations under the Microscope 
09.00am-09.50am, Tuesday 20 May, Room Seminar, Level 9.2, Hall 9

Karen Bolinger, Melbourne Convention Bureau, Australia
Michel Neijmann, K2 Conference and Event Management Co., Turkey [President IAPCO]
Jim Rooney, Massachusetts Convention Center Authority, USA

Jan Tonkin, The Conference Company, New Zealand [Vice President, IAPCO]

XYZ City may have a beautiful beach, historical significance, or international cache.  But is that really enough these days?  PCOs and Clients are taking a hard look at alternative advantages, resulting in today’s changing nature of destination selection.  So what are the criteria that Organisers are now using to evaluate destinations and how is it affecting the strategic marketing by the Bureaux?  How can Bureaux and destinations position their offerings more effectively to attract business?  What does success look like for all concerned?

Tips to Run Effective Global Teams

Wednesday, May 21st, 2:30pm-3:00pm Seminar Area, IMEX-CIC Inspiration Centre, Show Floor, Stand G680

PCMA Education Campfire Sessions:

Evolving Your Meeting - Change Begins With You!
Tuesday, May 20th, 2:30pm-3:00pm Campfire 3, IMEX-CIC Inspiration Centre, Show Floor, Stand G680

Tips to Run Effective Global Teams - Continue the Conversation
Wednesday, May 21st, 3:30pm-4:00pm Campfire 1, IMEX-CIC Inspiration Centre, Show Floor, Stand G680

Straight Talk for Meeting Professionals: Earning a Seat at the Table
Thursday, May 22nd, 11:30am-12:00pm Campfire 1, IMEX-CIC Inspiration Centre, Show Floor, Stand G680

Questions? Contact Katie Yandell at Kyandell@pcma.org or (312) 423-7257

Continuing Education Credit