Leading Meeting Professionals

Professional Convention Management Association

How to Initiate a Successful Strategic Meetings Management Program

Event Details:

When: September 24, 2014 1:00 PM Central Daylight Time until September 24, 2014 2:00 PM Central Daylight Time

Today, we hear a lot about the need for Strategic Meeting Management Programs(SMMPs). Many meetings and events professionals might believe that their programs are already optimized, thinking “Isn’t my program already strategic?” Until you have full visibility into spend, can manage your meetings centrally, and track your costs for compliance – the answer is “Probably not.”

SMM is the discipline of controlling and leveraging meeting and event spend on an enterprise‑wide basis, resulting in increased visibility, reduced cost, risk mitigation, and improved efficiencies. When deployed, the cornerstone of most SMMPs is a centralized registration system, as well as centralized sourcing and negotiation of hotel contracts.

While initiating and executing an SMMP is no small undertaking, when put into action, the cost savings are huge and directly impact your bottom line.

During this live web presentation, we will deliver valuable insights and discuss proven best practices, including how to:

  • Secure an executive champion
  • Get stakeholder buy-in
  • Drive adoption of the program, especially in complex or international organizations
Date: Wednesday, September 24, 2014
Time: 1:00pm Central
Cost: Complimentary

Brought to you by:

Kevin Iwamoto, Vice President of Industry Strategy

As Vice President of Industry Strategy at Lanyon, Kevin Iwamoto guides the strategy for engaging with buyers, associations and suppliers within Lanyon. He also works with key influencers across industries to raise awareness of the benefits of strategic meetings management.

Kevin Iwamoto is a former President & CEO of the Board of Directors for the Global Business Travel Association (GBTA), the leading source for education, advocacy, networking, news and information for more than 2,700 corporate and government travel professionals and suppliers.

Iwamoto has been honored with every major business travel industry accolade, including most recently being named one of the Top 25 Most Influential People In The Meetings Industry from SUCCESSFUL MEETINGS Magazine. He has also received the GBTA’s Industry Icon Award, the association’s highest honor which recognizes contributions to managed travel that are so important as to elevate an individual to the status of an industry icon.

Iwamoto is a sought after industry spokesperson representing business travel interests globally to the U.S. Congress and the media, including NBC Nightly News, CBNC, Bloomberg, Financial Times, USA Today, The Wall St. Journal, and other publications and media.

Continuing Education Credit

0.1 Credits