Leading Meeting Professionals

Professional Convention Management Association

Digital Event: The Future is Here

Event Details:

Where: Virtual
When: August 21, 2013 11:00 AM Central Daylight Time until August 21, 2013 2:30 PM Central Daylight Time

Cost: Complimentary

The industry is changing at an alarming rate, how are you going to keep up?  Join us for this digital event designed to help alleviate the stress of today's non-stop industry.

11:00 am -12:00 pm CDT

What's Working in Exhibit and Sponsorship Sales?

Captured at PCMA Convening Leaders in January

Some sales techniques are tried and true, but you've got to have the right salespeople, the right culture, and the right approach for the time and place.  And sometimes that means shaking things up a little!  Explore strategies and techniques that are working right now to increase exhibit and sponsorship sales and retention.  Audience participation will be encouraged in this moderated discussion.

  • Explore how to integrate exhibit and sponsorship sales.
  • Examine ways to find and retain talented sales staff.
  • Develop techniques for building a culture of exceptional customer service.

Moderator: Sam Lippman, Lippman Connects

Panelists: Jason Stookey, National Association of Broadcasters and Wendy Loew, Questex Media Group

12:15-1:20 pm CDT

Masters Series: Digital Disruption’s Impact on Conventions and Trade Shows

Captured at PCMA Convening Leaders in January

Whoosh… You hear that sound every day. It’s the sound of the digital world disrupting the status quo. Conventions and trade shows are not immune. We’ve overcome our fears of virtual and hybrid meetings and shows, we’ve integrated social media and embraced mobile apps, but are we just scratching the surface of a complex dynamic that evolves with each breath? Hear and see from our panel, representing both sides of the aisle - providers and users, about what they have learned, experienced and implemented… And more importantly what’s next.

  • Recognize the impact on meetings and events of the fast-paced advances in the digital space within the past 18 months
  • Anticipate and prepare for future disruptions of digital into conventions and trade shows
  • Prepare to modify your approach to digital/ hybrid/virtual events based on lessons learned and opportunities identified by the panel

Moderator: Michelle Bruno, Bruno Group Signature Events


Michael Doyle, Michael Doyle Partners

Stephen H. Lieber, Healthcare Information & Management Systems Society

Tony Lorenz, bXb Online

Johnnie White, Cardiovascular Research Foundation

Chris Brown, National Association for Law Placement (NALP)

Rich Hawkinson, INXPO

Brought to you by: Austin Convention & Visitors Bureau, Austin Convention Center

1:30pm-2:35 pm CDT

PCMA Business School: Changing Demographics & The Impact on Business Today and Tomorrow

Captured at PCMA Convening Leaders in January

The Census numbers are in and the findings are startling and profound. One in three Americans is not White.  Four states have “minority majority” populations.  Young people increasingly are opting not to get married.  Asians have the highest household income of any race or ethnicity.  Rural communities are losing population fast.

It doesn’t matter where you live or work - every local community today looks drastically different from ten years ago.  And ten years from now, your community will look different than it does today.

It’s imperative that you familiarize yourself with the changes around you.  How can you best serve your community if you don’t know what it looks like? 

And the changes aren’t just demographic:  the way we communicate and connect with each other is changing too.  Our values and expectations change as we change.  Whether you’re trying to build your business by expanding your customer base or attract and retain the best employees or deliver an exceptional customer experience, you need to know what the marketplace looks like today and what people want and expect from you.

The five biggest findings from the U.S. Census and what they mean for your business right now

Key market segmentations and the values associated with each to better understand and communicate with diverse customers and employee teams

The differences between generational segments and how the varying expectations of generations impacts the service you provide

Presenter: Kelly McDonald, McDonald Marketing

Brought to you by: Speaker Arranged by PCMA Communication Partner Speak Inc.

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Continuing Education Credit

0.3 Credits