Creating a hybrid event that drives customers to attend future face-to-face events and engage with your organization throughout year takes foresight and planning. Find out how PCMA plans their event from content selection and prepping speakers to technical details and how they measure success. Get a candid behind the scenes look at PCMA’s Convening Leaders Hybrid event held January 13-15
- Articulate why hybrid events are a must for events in 2014
- Leave with a roadmap of how to plan your event
- Create an interactive event that leads to future engagement with customers
CIC-IS Domain G: Meeting or Event Design
Mary Reynolds Kane
With a background in event production and event marketing, Mary Reynolds Kane, Senior Director, Experience Marketing, is responsible for many of PCMA’s digital initiatives including Virtual and Hybrid Events, event apps, mobile gaming, and the PCMA web sites as they relate to strategy, branding, content and design.
Reynolds Kane has led the PCMA virtual and hybrid strategy and initiatives since their inception in 2010. Through risk-taking and successes, Reynolds Kane has pushed to ensure that engagement and face-to-face attendance are the main drivers of PCMA’s virtual strategy.
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