Hybrid and virtual event attendance is on the rise and the meetings landscape is putting more resources into the digital community. The Virtual Edge Summit will provide you with the opportunity to learn from virtual meetings experts, gain firsthand experience in the hybrid space, get a taste of what putting on a virtual event takes and be ready to take yourself and your organization to the next level.
4 clock hours, .4 CEUs
*All Times Central
10:00 - 11:00 a.m.
Masters of Digital Events: case studies presented by the best in the business
Hear from Cisco, George P. Johnson and the American Dental Association on how they are creating successful virtual and hybrid events. Focused on three different types of events, take away best practices and better meet your objectives.
- Uncover key takeaways for planning and engaging with your audience
- Identify the type of virtual engagement that best meets your various business objectives
- Identify how to improve your processes and procedures
Moderator: Amanda Marijanovic, DES, Founder & Chief Creative Officer, Inneraction
Panel: Dannette Veale, Manager, Digital, Audience and Measurement Engagement Strategy, Cisco; Kurt Miller, Senior Vice President, Strategy + Planning, George P. Johnson; and Catherine H. Mills, CMP, Director, Annual Meeting & Council on ADA Sessions
11:15 a.m. - 12:15 p.m.
Creating Memorable Digital Events
From choosing the right content and presentation techniques to prepping speakers and virtual emcees, there are a number of ways you can use to entertain and enthrall a remote audience. Emma King will lead you through a multimedia presentation on how to ensure your audience leaves your event inspired, engaged and connected with your brand.
- Use proven techniques and strategies to increase the interaction of event participants
- Determine best practices for prepping your content, speakers, and moderators
- Hear the latest on mobile and second screen and how that can engage your audience
Emma King, VP of Event & Learning Strategy, InXpo
12:30 - 1:30 p.m.
What Is Success? How to Report Back
Hybrid and digital events allow for an amazing amount of data to be reported back to stakeholders. Are you tracking everything you should be? Have you set clear measurable goals? Not only will you hear the results of the 2014 VEI Benchmark Survey, you will uncover what to report back to key stakeholders that will ensure a successful digital strategy.
- Determine the best measurement of success
- Find out what data you should track
- Discover where the industry is today and where you need to be
Mary Reynolds Kane, DES, Experience Marketing, Professional Convention Management Association, Amanda Marijanovic, DES, Founder & Chief Creative Officer, Inneraction
1:45 - 2:45 p.m.
Challenges & Idea Share
Through this moderated conversation, you and your colleagues will have an opportunity to share the challenges, successes and discuss what’s next for the industry. Learn from each other best practices and how you are advancing the industry and your events.
Mary Reynolds Kane, DES, Experience Marketing, Professional Convention Management Association
3:00 - 4:00 p.m.
Panel: The Future of Digital Events
Hear from leaders in the industry where they see the future of successful digital events. With thousands of clients around the world, these professionals are the most plugged into where the challenges and opportunities for success lie. Come prepared with your questions!
- Prepare for the future of virtual events and environments
- Identify new uses of technologies
- Discover the future of monetization
Moderator: Amanda Marijanovic, DES, Founder and Chief Creative Officer, Inneraction
Panel: James Parker, President, Digitell, Rob Lipps, Executive Vice President, Sonic Foundry, Daniel Lotzof, EVP of Sales & Marketing, INXPO
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