Leading Meeting Professionals

Professional Convention Management Association

VEI Presents: Virtual Edge Summit

Event Details:

Where:  Virtual
When: May 21, 2014 10:00 AM Central Daylight Time until May 21, 2014 4:00 PM Central Daylight Time

Hybrid and virtual event attendance is on the rise and the meetings landscape is putting more resources into the digital community. The Virtual Edge Summit will provide you with the opportunity to learn from virtual meetings experts, gain firsthand experience in the hybrid space, get a taste of what putting on a virtual event takes and be ready to take yourself and your organization to the next level. 


4 clock hours, .4 CEUs




*All Times Central

10:00 - 11:00 a.m.

Masters of Digital Events: case studies presented by the best in the business

Hear from Cisco, George P. Johnson and the American Dental Association on how they are creating successful virtual and hybrid events. Focused on three different types of events, take away best practices and better meet your objectives.

  • Uncover key takeaways for planning and engaging with your audience
  • Identify the type of virtual engagement that best meets your various business objectives
  • Identify how to improve your processes and procedures

Moderator: Amanda Marijanovic, DES, Founder & Chief Creative Officer, Inneraction

Panel: Dannette Veale, Manager, Digital, Audience and Measurement Engagement Strategy, Cisco; Kurt Miller, Senior Vice President, Strategy + Planning, George P. Johnson; and Catherine H. Mills, CMP, Director, Annual Meeting & Council on ADA Sessions

11:15 a.m. - 12:15 p.m.

Creating Memorable Digital Events

From choosing the right content and presentation techniques to prepping speakers and virtual emcees, there are a number of ways you can use to entertain and enthrall a remote audience. Emma King will lead you through a multimedia presentation on how to ensure your audience leaves your event inspired, engaged and connected with your brand.

  • Use proven techniques and strategies to increase the interaction of event participants
  • Determine best practices for prepping your content, speakers, and moderators
  • Hear the latest on mobile and second screen and how that can engage your audience

Emma King, VP of Event & Learning Strategy, InXpo

12:30 - 1:30 p.m.

What Is Success? How to Report Back

Hybrid and digital events allow for an amazing amount of data to be reported back to stakeholders. Are you tracking everything you should be? Have you set clear measurable goals? Not only will you hear the results of the 2014 VEI Benchmark Survey, you will uncover what to report back to key stakeholders that will ensure a successful digital strategy.

  • Determine the best measurement of success
  • Find out what data you should track
  • Discover where the industry is today and where you need to be

Mary Reynolds Kane, DES, Experience Marketing, Professional Convention Management Association, Amanda Marijanovic, DES, Founder & Chief Creative Officer, Inneraction

1:45 - 2:45 p.m.

Challenges & Idea Share

Through this moderated conversation, you and your colleagues will have an opportunity to share the challenges, successes and discuss what’s next for the industry. Learn from each other best practices and how you are advancing the industry and your events.

Mary Reynolds Kane, DES, Experience Marketing, Professional Convention Management Association

3:00 - 4:00 p.m.

Panel: The Future of Digital Events

Hear from leaders in the industry where they see the future of successful digital events. With thousands of clients around the world, these professionals are the most plugged into where the challenges and opportunities for success lie. Come prepared with your questions!

  • Prepare for the future of virtual events and environments
  • Identify new uses of technologies
  • Discover the future of monetization

Moderator: Amanda Marijanovic, DES, Founder and Chief Creative Officer, Inneraction

Panel: James Parker, President, Digitell, Rob Lipps, Executive Vice President, Sonic Foundry, Daniel Lotzof, EVP of Sales & Marketing, INXPO

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