Leading Meeting Professionals

Professional Convention Management Association

Digital Event: Complimentary MICE Education

Event Details:

Where: Virtual
When: August 13, 2013 7:00 PM until August 13, 2013 9:59 PM


PCMA, the leading association for education in the North American MICE market is offering a rebroadcast of three of its most successful 2013 education sessions. The event will showcase leading industry education to you and your clients or constituents at no charge. We are offering this to respond to the recent demand for global education. Join us online and share your thoughts to help provide more future virtual events.  

Please share this to any meeting planners or industry suppliers that would be interested in North American MICE market education. Please try and get at least one person from your office to join. 

Watch top sessions from PCMA's premier events in 2013 and earn up to .3 CEUs or 3 Clock Hours.

Register now for complimentary access to a virtual experience which commences on 14 August at 10:00 SGT and ends at 13:30 SGT with education, instant messaging with peers and more.


10:00 - 11:00 SGT (9:00 p.m. – 10:00 p.m. CDT)
Digital Disruption’s Impact on Conventions and Trade Shows 
Captured at PCMA Convening Leaders in January
  • Recognize the impact of the fast-paced advances in the digital space within the past 18 months on conferences and events
  • Anticipate and prepare for future digital disruptions of conventions and trade shows
  • Prepare to modify your approach to digital/hybrid/virtual events based on lessons learned and opportunities identified by the panel
Moderator:  Michelle Bruno, Bruno Group Signature Events
Panelists: Michael Doyle, Michael, Michael Doyle Partners; Stephen H. Lieber, Healthcare Information & Management Systems Society; Lorenz, Tony, bXb Online; Johnnie White, Cardiovascular Research Foundation; Chris Brown, National Association for Law Placement (NALP); and Rich Hawkinson, INXPO

11:15 - 12:15 SGT (10:15 p.m. – 11:15 p.m. CDT) 
Keynote: How Extraordinary Organizations Pursue Radical Continuous Change 
Captured at PCMA Education Conference in June
Explore why it is necessary for organizations to adopt radical and continuous change to remain relevant to their customers and attendees, as well as Jason’s Rules of Reinvention:
  • Spot game changers before it’s too late.
  • Build and commit to a culture of change and growth.
  • Get your people on the same page to adapt with you.
  • Change frugally with the resources available.
  • Get rid of the eight reinvention killers (not letting go of yesterday’s breadwinners, your ego, same old same old, conventional wisdom, a sense of entitlement, greed and a short timers’ mentality).
Speaker: Jason Jennings, Author, Speaker, Business Expert

12:30 - 13:30 SGT (11:30 p.m. – 12:30 a.m. CDT)
Creating Emotional Connections: What's New and Next in Meetings Design
Captured at PCMA Convening Leaders in January
What does the latest in music, movies, retail, museums and the Internet have to do with your events?  Plenty!  Find out how to incorporate trends from outside the conference world to create amazing experiences for your attendees.  (Hint:  It's all about emotional connections.)  Get ready for an engaging, highly inspiring session packed with creative solutions to some of our industry's complex challenges. You'll get a sneak peek into the future as well.
  • Identify important trends from outside the meetings world and how they can be applied to events.
  • Explore how to incorporate these trends to create emotional connections for attendees.
  • Use case studies for ideas and inspiration to generate meaningful experiences at your own events.
Speaker: Mike McCauley, VP, Director of Experience, FreemanXP


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