Leading Meeting Professionals

Professional Convention Management Association

PCMA Presents: Meeting Design, Digital Disruption, and Innovation

Event Details:

Where: Virtual
When: July 18, 2013

What would you say if you could watch PCMA’s top content at a time that meets your needs?

Offered at a more convenient time for a global audience, don’t miss top sessions from 2013 and earn up to .3 CEUs or 3 Clock Hours.

Register now for complimentary access to a virtual experience which commences at 10:00 BST and ends at 13:30 BST with education, instant messaging with peers and more.

About PCMA

Schedule of Events

10:00 – 11:00 BST (4:00 a.m. – 5:00 a.m. CDT)

Digital Disruption’s Impact on Conventions and Trade Shows

Captured at PCMA Convening Leaders in January

Whoosh… You hear that sound every day. It’s the sound of the digital world disrupting the status quo. Conventions and trade shows are not immune. We’ve overcome our fears of virtual and hybrid meetings and shows, we’ve integrated social media and embraced mobile apps, but are we just scratching the surface of a complex dynamic that evolves with each breath? Hear from our panel, representing both sides of the aisle, what they have learned, experienced and implemented…and more importantly what’s next.

  • Recognize the impact on meetings and events of the fast-paced advances in the digital space within the past 18 months
  • Anticipate and prepare for future disruptions of digital into conventions and trade shows
  • Prepare to modify your approach to digital/ hybrid/virtual events based on lessons learned and opportunities identified by the panel

Moderator: Michelle Bruno, President, Bruno Group Signature Events; Panelists: Michael Doyle, Executive Director, Virtual Edge Institute; H. Stephen Lieber, President/CEO, Healthcare Information & Management Systems Society; Tony Lorenz, Founder, bXb Online; Johnnie White, Executive Director, Center For Education, Cardiovascular Research Foundation; Chris Brown, Director of Meetings & Membership Services, National Association of Broadcasters; and Rich Hawkinson, EVP Product Development, INXPO

11:15 – 12:15 BST (5:15 a.m. – 6:15 a.m. CDT)

Keynote: The Reinventors: How Extraordinary Organizations Pursue Radical Continuous Change

Captured at PCMA Education Conference in June

Establish your conference foundation as we explore why it is necessary for organizations to adopt radical and continuous change to remain relevant to their customers and attendees, following these Rules of Reinvention:

  • Spot game changers before it’s too late.
  • Build and commit to a culture of change and growth.
  • Get your people on the same page to adapt with you.
  • Change frugally with the resources available.
  • Get rid of the eight reinvention killers (not letting go of yesterday’s breadwinners, your ego, same old same old, conventional wisdom, a sense of entitlement, greed and a short timers’ mentality).

Jason Jennings, Author, Speaker, Business Expert

12:30 – 13:30 BST (5:30 a.m. – 7:30 a.m. CDT)

Creating Emotional Connections: What's New and What's Next in Meetings Design

Captured at PCMA Convening Leaders in January

What does the latest in music, movies, retail, museums and the Internet have to do with your events? Plenty! Find out how to incorporate trends from outside the meetings world to create amazing experiences for your attendees. (Hint: It's all about emotional connections.) Get ready for an engaging, highly inspiring session packed with creative solutions to some of our industry's complex challenges. You'll get a sneak peek into the future as well.

  • Identify important trends from outside the meetings world and how they can be applied to events.
  • Explore how to incorporate these trends to create emotional connections for attendees.
  • Use case studies for ideas and inspiration to generate meaningful experiences at your own events.

Mike McCauley, Vice President - Director of Experience, FreemanXP

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