David Stark, president and principal designer of David Stark Design, creates events for a glittering list of celebrities and institutions, keeping the focus on creating meaning and emotional connection. “It’s really about lassoing the power of art and the power of design to make a difference.”
Here are 5 ways you can design the perfect experience.
Photos in this slideshow are by Susan Montagna, and featured in Stark’s new book, The Art of the Party.
Since the Global Volatility Summit — a New York City-based conference about hedging on volatility in the financial markets — is about making money, “Why not use real money?” asks Stark. (Or, at the 2011 Summit, as real as an image of the housing “bubble” bursting on Andrew Jackson’s image on a $20 bill can be.)
For the 2010 Global Volatility Summit, Stark used sculptures spelling out “Volatility” (each letter was placed in some sort of peril) to create a “sort of radical art installation.” Attendees loved it.
For the Museum of Contemporary Art, North Miami's 15th anniversary gala, Stark used exhibit catalogs and other materials from the archives of the museum to create wall collages that literally illustrated the museum’s history — and looked amazing.
Stark’s team employed photocopiers, vellum, and double-sided tape to create an inexpensively sublime India-themed environment for the New Yorkers for Children New Yorkers for Children gala. Says Stark: “No matter how tight your finances, you can always afford to make a fun event.
Stark likes to stage events so they constantly reveal new things to attendees, like the 2010 Huffington Post Game Changers event in New York, where wall projections changed throughout the evening.
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