By Sarah Beauchamp and Katie Kervin
From a carefully designed maze of an expo hall, to a super-sized sustainability program, to a data-driven approach to exhibitor prospecting — the art and science of exhibitions are on full display at these five different shows. Click on each below to read more.
National Cattlemen’s Beef Association
From lanterns to giant sand castles, there’s nothing ordinary about the way NCBA incorporates sponsorships into its annual Trade Show.
Powered by the premier architecture and design magazine, Dwell on Design knows how to grab people’s attention, engage their emotions — and make them feel at home. McDonald's
For its biennial Worldwide Convention, the fast-food giant goes all out — and gives back as much as it can. IDWeek
The joint meeting for infectious-diseases and epidemiology professionals engages attendees on its show floor by helping them navigate it. Direct Marking Association
At its Annual Conference & Exhibition, DMA has the challenge of marketing to marketing exhibitors. The solution? Great data.
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