Leading Meeting Professionals

Professional Convention Management Association

May 2013

PCMA Education Conference Preview: Kaplan Mobray

By Katie Kervin, Assistant Editor

ongoing retention efforts to keep its top-valued talent so they can actually continue to grow business. If you can keep your people happy, they're going to produce more. So I'm not planning an event, I'm actually facilitating revenue growth and retention of our people.

What role have you seen meetings play in the overall success of the organizations you've worked with?

I think that meetings and the experience that people have is everything. If you look at the value for a company, the brand, and the appreciation it gains from its employees, its customers, and its potential new clients — if you as an organization plan a great event, a successful event, that allows people to get on the same page ... it really elevates the value of your brand as well as the experience they have with you.

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