Leading Meeting Professionals

Professional Convention Management Association

April 2013

The Business of Radical Reinvention with Jason Jennings

By Barbara Palmer, Senior Editor

would be so much fun to me: “I'm going to California to organize all the information in the world.” Apple says, we're going to be a disruptive force that changes the way the world communicates. Well, where would you rather be than changing the way the world communicates? IKEA says, we don't build furniture for the few who are wealthy; we design and build furniture for the many. Every business that's going to achieve its full economic potential and withstand the test of time has a noble purpose.

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