Leading Meeting Professionals

Professional Convention Management Association

Vegas: Meeting in the Entertainment Capital of the World

by Jennifer N. Dienst | Dec 10, 2012
No destination can give your meeting, convention, or conference the same wow factor and offer as many options for a productive and memorable event.
No destination can give your meeting, convention, or conference the same wow factor and offer as many options for a productive and memorable event. For a glimpse into how Las Vegas hosts meetings on a grand scale, continue reading

Reconfigured to Meet the Needs of Planner


In a move mirroring a successful effort undertaken in 2005 to combine meeting sales across its eight Las Vegas properties, Caesars Entertainment has undergone a similar reorganization nationwide. Merging its meetings businesses into a single department under one leadership team, the new structure brings together 38 U.S. properties and extends many benefits to planners, including the ability to mix and match properties within a destination under a single contact, contract, and minimum.

The plan involved big changes to the company’s sales force, placing salespeople throughout the country. “We live in a world where e-mail, text, and social media are reducing face-to-face interactions, so meeting with people in person is more valuable than ever,” said Senior Vice President Michael Massari. “We decided, rather than put our people where our properties are, that they should live and work in the communities where our customers live and work. Our customers and third-party partners now have a local contact who can understand their needs and provide access to our entire portfolio.”

“It seems like a no-brainer, but this is different from how others do things,” Massari continued. “Small hotel groups and other gaming companies, for the most part, place their salespeople at their properties. The bigger lodging companies have people in-market, but they are often selling hundreds of properties and serve primarily as aggregators of information. We’re in the unique position to put our people in-market and allow them to be decision-makers. They don’t need to check with the property on rates or to see what’s available; they make the decisions so they can respond quickly and better meet a customer’s needs.”

Another benefit is the nationwide expansion of the Meeting Diamond program. When planners book any Caesars property, they’re granted Diamond status, affording them perks and privileges, such as access to private Diamond Lounges and guaranteed priority services. Planners can also take advantage of Total Rewards Meetings & Events. Launched in 2012, the program is a fully integrated extension of the company’s award-winning Total Rewards loyalty program, and allows meeting planners or owners to earn Reward Credits for meetings held at any Caesars Entertainment property, and redeem them for future programs or individual rewards.

For more information: Call (855) MEET -CET or visit www.cetmeetings.com

Vegas’ Premier Live Entertainment Experience


Started from a group of 20 street performers almost 30 years ago, Cirque du Soleil now showcases its singular style of entertainment - a mélange of theatrics, acrobatics, and circus stunts - in 21 original shows around the world. Nowhere is that artistry more at home than Las Vegas, where Cirque du Soleil currently offers seven one-of-a-kind productions at noted venues throughout the city.

The high-energy “Mystère,” the resident show at Treasure Island, is pure Cirque du Soleil, with the high-energy acrobatics and inspiring imagery that have become the company’s hallmark. At Bellagio, “O” combines acrobatics and synchronized swimming in a show performed on, in, and above water. The part-burlesque, part-cabaret “Zumanity” at New York–New York Hotel & Casino shows off the sexier side of Cirque du Soleil, and the gravity-defying “KÀ” at MGM Grand Hotel & Casino takes theatrics to a whole new level. At The Mirage, “The Beatles LOVE” celebrates the legacy and songs of The Beatles, while “Viva ELVIS” celebrates the king of rock ‘n’ roll at AR IA Resort & Casino. Finally, the illusions of Criss Angel cross with the magic of Cirque du Soleil in “CRISS ANGEL Believe” at Luxor.

When it comes to creating experiences as unique and memorable as its famous shows, Cirque du Soleil has groups covered. In addition to offering special rates, Cirque du Soleil gives groups priority access to tickets when booked in advance, personalized service with a sales account executive, assistance with booking pre- or post-show dinners and receptions at nearby restaurants, as well as Cirque du Soleil–branded souvenirs, such as show programs or CDs with music from the shows.

Cirque du Soleil also offers permanent productions in other cities throughout the U.S., including “La Nouba” at Walt Disney World Resort in Orlando; “IRIS,” a large-scale production exclusive to the Hollywood & Highland Center in Los Angeles; and “Zarkana,” which returns to New York City’s Radio City Music Hall in the summer of 2012.

For more information: Visit www.cirquedusoleil.com/Groups

Tailor-Made Meetings on the Strip


Still the buzz of the Strip after its grand opening at the end of 2010, The Cosmopolitan of Las Vegas is revolutionizing the Vegas meeting experience. Along with 150,000 square feet of meeting space and 2,995 guest rooms outfitted in luxurious amenities such as Japanese soaking tubs and private terraces, guests of The Cosmopolitan should expect the unexpected, from the hotel’s artists-in-residence program to its well-curated collection of specialty boutiques and eclectic mix of restaurants.

The Cosmopolitan’s meeting space offers some of the best examples of the resort’s meticulous attention to detail. Spanning three floors, the hotel’s seven ballrooms range from 7,000 to 37,000 square feet, accommodating groups of up to 5,000. Both planners and attendees will appreciate the strategically placed elevators and escalators for quick access to guest rooms, and the East Side Pool Deck, directly connected to meeting facilities on the fourth floor, provides a convenient outdoor event space. The largest space, The Chelsea, includes 37,076 square feet of modular space that can be arranged into eight smaller rooms. For more intimate gatherings, the hotel’s flexible reception suites offer 1,050 square feet of space with comfortable seating and full kitchens. Whether it’s an intimate luncheon for 50 or a grand gala for 5,000, The Cosmopolitan’s staff will expertly curate all dimensions for an unforgettable experience.

No Las Vegas meeting experience is complete without a diversion or two, and The Cosmopolitan redefines what it means to be “at leisure.” From the pool district - including the Boulevard, Bamboo, and Marquee Nightclub & DayClub - to the Sahra Spa & Hammam, there are plenty of ways to relax or rejuvenate after a long day. The hotel’s 100,000 square feet of casino space includes everything from classic table games to 1,500 slots, and The Chandelier, a captivating nightclub haven rounding out the luxury resort experience, is also not to be missed.

At a Glance

Meeting space:150,000 square feet

Number of guest rooms: 2,995

Amenities: A 100,000-square-foot casino, 13 restaurants, 12 boutiques, seven bars and lounges, three pools, and the Sahra Spa & Hammam.

For more information:The Cosmopolitan of Las Vegas, (877) 763- 2267 or (702) 698-7500; www.cosmopolitanlasvegas.com

New Name, Same Standout Service


On Jan. 3, the Las Vegas Hilton became LVH – Las Vegas Hotel & Casino. The name has changed, but the exceptional staff, service, meeting space, and entertainment that planners have come to expect from the iconic property have not.

LVH sits on 59 acres just a few blocks from the famous Las Vegas Strip, which attendees can reach in less than five minutes via the hotel’s onsite monorail station. The hotel’s nearly 3,000 guest rooms and suites have been updated with a new contemporary look, and in addition to the newly introduced Classic Suites Collection, groups now have access to the hotel’s one-of-a-kind Sky Villas and themed suites.

LVH’s meeting facilities have few, if any, rivals in Las Vegas. Adjacent to the 3.2-millionsquare- foot Las Vegas Convention Center, the property offers nearly 200,000 square feet of meeting space on one convenient level. Highlights include the 70,000-square-foot Paradise Event Center, the 43,130-square-foot LVH Pavilion, and the 35,000-square-foot LVH Ballroom. Smaller spaces include 14 conference rooms, two boardrooms, and two new private rooms in the hotel’s North Tower. An on-site production staff provides state-of-the-art audiovisual services, and both planners and attendees will appreciate the hotel’s full-service business center.

For after-hours drinks or private group dinners, the hotel’s 13 restaurants and plethora of bars provide plenty of F&B options. For on-site recreation, guests can choose from the cabana-studded pool complex, spa and fitness center, cabaret lounge, or theater with live entertainment. And a Vegas experience wouldn’t be complete without a stop at the hotel’s 74,000-square-foot casino or SuperBook - the world’s largest sports wagering venue.

At a Glance

Meeting facilities: Nearly 200,000 square feet of meeting space in addition to the adjacent 3.2-million-square-foot Las Vegas Convention Center

Number of guest rooms: 2,956

Amenities: A 74,000-square-foot casino, 30,000-square-foot Super- Book (the world’s largest sports-wagering venue), 13 restaurants, two shopping promenades, pool, spa and fitness center, and six tennis courts.

For more information: LVH – Las Vegas Hotel & Casino, Gavin Mealiffe, Vice President of Sales; (800) 367-7917; dos@THELVH.com; www.THELVH.com

New Rooms, New Design, New Experiences

MGM GRAND(h2) MGM Grand delivers the ultimate in nightlife, dining, and entertainment - and the world-renowned Las Vegas resort is taking it all up a notch. In the midst of a 360-degree resort renovation that will revamp everything from its guest rooms to the 170,000-square-foot casino floor, MGM Grand is set to debut a whole new look in 2012.

For small gatherings, large conventions, and every size meeting in between, MGM Grand’s outstanding facilities and impeccable service set a new standard for flawlessly executed events. The resort’s 602,000 square feet of meeting space, including the 380,000-square-foot Grand Conference Center and the new, 92,000-square-foot Marquee Ballroom, can easily be adapted for meetings and events of all types and sizes. And no matter how small the event, meeting planners are guaranteed assistance from MGM Grand’s award-winning staff of Certified Meeting Professionals.

Just as is the case with its collection of flexible meeting spaces, MGM Grand has accommodation types to fit every mood and occasion. The boutique-style West Wing offers 700 rooms with the perfect balance of comfort and style, and the two-story SKYLOFTS on the top two floors of MGM Grand have a wow factor that will impress the most discerning of VI Ps. The Signature, a non-smoking, non-gaming retreat connected to MGM Grand, also offers three towers of all-suite, oversized accommodations.

Recreation and amenities at MGM Grand include some of the hottest, in demand venues on The Strip - including Cirque du Soleil’s “KÀ“ and the Wet Republic Ultra Pool. Whether it’s for business or pleasure, MGM Grand’s surplus of on-site activities means attendees will never have to - or want to - leave the property.

At a Glance

Meeting space: 602,000 total square feet of meeting space, including the 380,000-square-foot Grand Conference Center, the 16,800- seat MGM Grand Garden Arena, and the 740-seat Hollywood Theatre

Number of guest rooms: 5,044

Amenities: 170,000-plus square feet of gaming, “KÀ” by Cirque du Soleil, MGM Grand’s Crazy Horse Paris Cabaret, the 6.6-acre Grand Pool Complex, 17 dining options, seven bar and lounge options, the 30,000-square-foot Grand Spa, and dozens of shops and boutiques

For more information: MGM Grand, (800) 929-1112 or (702) 891- 1200; hotelsalesleads@lv.mgmgrand.com; www.mgmgrand.com/meetings(BH)

Vegas Starts Here


The first mega resort to light up Las Vegas more than 20 years ago, the 102-acre Mirage is still setting the pace for what’s hip and hot on The Strip. This property makes a big impression starting at the door, where an erupting volcano and flora-filled indoor atrium greet guests on arrival, and at the front desk, where more than 1,000 types of marine life fill a 20,000-gallon aquarium. From the saltwater pool complex to the colorful yet Zen design of the guest rooms, The Mirage takes paradise to a whole new level.

In 2008, The Mirage’s AAA Four-Diamond accommodations underwent an $85-million, floorto- ceiling overhaul, remodeling rooms and suites into a sleeker, more modern design, chock-full of amenities. Four levels of suites, lanais with private pools and gardens, and two- and three-bedroom villas round out the accommodation mix.

Meeting space at The Mirage is just as flexible and plentiful. The 90,000-square-foot Mirage Events Center can be reconfigured as ballroom space for galas or as exhibition space for trade shows. Smaller event spaces - including the Volcano, Bare Pool Lounge, and Siegfried & Roy’s Secret Garden and Dolphin Habitat - offer myriad options for special events.

From a Brazilian steakhouse to playful American cuisine at STA CK Restaurant & Bar, The Mirage’s six fine-dining options span the globe and the palate. Nine casual dining outlets include favorites like BLT Burger, California Pizza Kitchen, and Carnegie Deli, and entertainment options - like “The Beatles LOVE” by Cirque du Soleil and “Terry Fator: Ventriloquism in Concert” - are just as diverse and crowd-pleasing. An on-site spa and casino as well as shopping and nightlife will always give meeting attendees something new to explore.

At a Glance

Meeting space: More than 170,000 square feet of total meeting space, including the 90,000-square-foot Mirage Events Center

Number of guest rooms: 3,044 guest rooms, including 281 suites

Amenities: A 100,000-square-foot casino, 15 restaurants, 11 bars and lounges, “The Beatles LOVE” by Cirque du Soleil, “Terry Fator: Ventriloquism in Concert,” Aces of Comedy, Siegfried & Roy’s Secret Garden and Dolphin Habitat, The Mirage Pool and Bare Pool Lounge, The Mirage Spa and Kim Vô Salon

For more information:The Mirage, (702) 791-7171; GroupSales@mirage.com; www.mirage.com/meetings

Memorable Meetings at the Heart of the Strip(h2)


At Wynn Las Vegas

Awarded the coveted AAA Five-Diamond award more times than any other hotel property in the world, Wynn Las Vegas is still setting the bar since it debuted on The Strip in 2005. When combined with the luxurious yet understated accommodations, meeting space, and amenities of the neighboring Encore at Wynn Las Vegas, meeting planners will find an abundance of options at their fingertips.

Meeting and event space at Wynn and Encore is just as varied and spacious as its guest rooms and suites. Touches of luxury - like floor-to-ceiling views of the property’s pools - can be found throughout the meeting rooms, as well as high-speed wireless Internet and the latest in audiovisual capabilities. Both the Wynn and Encore provide planners with a team of meeting professionals, including a convention concierge, catering manager, and convention service manager.

Whether planners want to treat attendees, or attendees just want to treat themselves, on-site amenities at both hotels include plenty of opportunities for indulgence. Guests needing a little R&R can opt for either The Spa at Wynn, with 45 treatment rooms, or the 61,000-squarefoot Spa at Encore, equipped with 37 treatment rooms. Dozens of high-end boutiques can be found at two shopping esplanades, and two casinos with slots, table games, poker, and convenient poolside gaming provide the ultimate Vegas experience.

Dining, like everything else at Wynn, is never an afterthought. A total of 19 restaurants provide a gastronomic revelation at every level, from casual to contemporary. And after the sun sets, more than a dozen bars, lounges, and nightclubs set the mood for mixing and mingling.

At a Glance

Meeting space: More than 200,000 square feet at Wynn and 60,000 square feet at Encore

Total number of guest rooms: 2,716 at Wynn and 2,034 at Encore

Amenities: Wynn and Encore offer two casinos, an 18-hole golf course and country club, dozens of luxury retail shops, 12 bars and lounges, 19 restaurants, three nightclubs, and two spas and salons.

For more information: Call (702) 770-7800 or visit www.wynnmeetings.com

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