Leading Meeting Professionals

Professional Convention Management Association

December 2012

Vegas: Meeting in the Entertainment Capital of the World

Jennifer N. Dienst
No destination can give your meeting, convention, or conference the same wow factor and offer as many options for a productive and memorable event. For a glimpse into how Las Vegas hosts meetings on a grand scale, continue reading

Reconfigured to Meet the Needs of Planner


In a move mirroring a successful effort undertaken in 2005 to combine meeting sales across its eight Las Vegas properties, Caesars Entertainment has undergone a similar reorganization nationwide. Merging its meetings businesses into a single department under one leadership team, the new structure brings together 38 U.S. properties and extends many benefits to planners, including the ability to mix and match properties within a destination under a single contact, contract, and minimum.

The plan involved big changes to the company’s sales force, placing salespeople throughout the country. “We live in a world where e-mail, text, and social media are reducing face-to-face interactions, so meeting with people in person is more valuable than ever,” said Senior Vice President Michael Massari. “We decided, rather than put our people where our properties are, that they should live and work in the communities where our customers live and work. Our customers and third-party partners now have a local contact who can understand their needs and provide access to our entire portfolio.”

“It seems like a no-brainer, but this is different from how others do things,” Massari continued. “Small hotel groups and other gaming companies, for the most part, place their salespeople at their properties. The bigger lodging companies have people in-market, but they are often selling hundreds of properties and serve primarily as aggregators of information. We’re in the unique position to put our people in-market and allow them to be decision-makers. They don’t need to check with the property on rates or to see what’s available; they make the decisions so they can respond quickly and better meet a customer’s needs.”

Another benefit is the nationwide expansion of the Meeting Diamond program. When planners book any Caesars property, they’re granted Diamond status, affording them perks and privileges, such as access to private Diamond Lounges and guaranteed priority services. Planners can also take advantage of Total Rewards Meetings & Events. Launched in 2012, the program is a fully integrated extension of the company’s award-winning Total Rewards loyalty program, and allows meeting planners or owners to earn Reward Credits for meetings held at any Caesars Entertainment property, and redeem them for future programs or individual rewards.

For more information: Call (855) MEET -CET or visit www.cetmeetings.com

Vegas’ Premier Live Entertainment Experience


Started from a group of 20 street performers almost 30 years ago, Cirque du Soleil now showcases its singular style of entertainment - a mélange of theatrics, acrobatics, and circus stunts - in 21 original shows around the world. Nowhere is that artistry more at home than Las Vegas, where Cirque du Soleil currently offers seven one-of-a-kind productions at noted venues throughout the city.

The high-energy “Mystère,” the resident show at Treasure Island, is pure Cirque du Soleil, with the high-energy acrobatics and inspiring imagery that have become the company’s hallmark. At Bellagio, “O” combines acrobatics and synchronized swimming in a show performed on, in, and above water. The part-burlesque, part-cabaret “Zumanity” at New York–New York Hotel & Casino shows off the sexier side of Cirque du Soleil, and the gravity-defying “KÀ” at MGM Grand Hotel & Casino takes theatrics to a whole new level. At The Mirage, “The Beatles LOVE” celebrates the legacy and songs of The Beatles, while “Viva ELVIS” celebrates the king of rock ‘n’ roll at AR IA Resort & Casino. Finally, the illusions of Criss Angel cross with the magic of Cirque du Soleil in “CRISS ANGEL Believe” at Luxor.

When it comes to creating experiences as unique and memorable as its famous shows, Cirque du Soleil has groups covered. In addition to offering special rates, Cirque du Soleil gives groups priority access to tickets when booked in advance, personalized service with a sales account executive, assistance with booking pre- or post-show dinners and receptions at nearby restaurants, as well as Cirque du Soleil–branded souvenirs, such as show programs or CDs with music from the shows.

Cirque du Soleil also offers permanent productions in other cities throughout the U.S., including “La Nouba” at Walt Disney World Resort in Orlando; “IRIS,” a large-scale production exclusive to the Hollywood & Highland Center in Los Angeles; and “Zarkana,” which returns to New York City’s Radio City Music Hall in the summer of 2012.

For more information: Visit www.cirquedusoleil.com/Groups

Tailor-Made Meetings on the Strip


Still the buzz of the Strip after its grand opening at the end of 2010, The Cosmopolitan of Las Vegas is revolutionizing the Vegas meeting experience. Along with 150,000 square feet of meeting space and 2,995 guest rooms outfitted in luxurious amenities such as Japanese soaking tubs and private terraces, guests of The Cosmopolitan should expect the unexpected, from the hotel’s artists-in-residence program to its well-curated collection of specialty boutiques and eclectic mix of restaurants.

The Cosmopolitan’s meeting space offers some of the best examples of the resort’s meticulous attention to detail. Spanning three floors, the hotel’s seven ballrooms range from 7,000 to 37,000 square feet, accommodating groups of up to 5,000. Both planners and attendees will appreciate the strategically placed elevators and escalators for quick access to guest rooms, and the East Side Pool Deck, directly connected to meeting facilities on the fourth floor, provides a convenient outdoor event space. The largest space, The Chelsea, includes 37,076 square feet of modular space that can be arranged into eight smaller rooms. For more intimate gatherings, the hotel’s flexible reception suites offer 1,050 square feet of space with comfortable seating and full kitchens. Whether it’s an intimate luncheon for 50 or a grand gala for 5,000, The Cosmopolitan’s staff will expertly curate all dimensions for an unforgettable experience.

No Las Vegas meeting experience is complete without a diversion or two, and The Cosmopolitan redefines what it means to be “at leisure.” From the pool district - including the Boulevard, Bamboo, and Marquee Nightclub & DayClub - to the Sahra Spa & Hammam, there are plenty of ways to relax or rejuvenate after a long day. The hotel’s 100,000 square feet of casino space includes everything from classic table games to 1,500 slots, and The Chandelier, a captivating nightclub haven rounding out the luxury resort experience, is also not to be missed.

At a Glance

Meeting space:150,000 square feet

Number of guest rooms: 2,995

Amenities: A 100,000-square-foot casino, 13 restaurants, 12 boutiques, seven bars and lounges, three pools, and the Sahra Spa & Hammam.

For more information:The Cosmopolitan of Las Vegas, (877) 763- 2267 or (702) 698-7500; www.cosmopolitanlasvegas.com

New Name, Same Standout Service


On Jan. 3, the Las Vegas Hilton became LVH – Las Vegas Hotel & Casino. The name has changed, but the exceptional staff, service, meeting space, and entertainment that planners have come to expect from the iconic property have not.

LVH sits on 59 acres just a few blocks from the famous Las Vegas Strip, which attendees can reach

Please log in to post comments.


Connect with Convene
on Facebook & Twitter