Leading Meeting Professionals

Professional Convention Management Association

November 2012

12th Annual Meetings Industry Forecast

By Michelle Russell
a quantifiable return on investment for the client. Meeting design must be creative to take account of the global-to-local adaptations in content and delivery. Content must be compelling to encourage active participation and engagement. Technology merely opens the door to a richer experience and greater learning.

 “Will all this virtual activity signal the death knell for traditional face-to-face meetings? Au contraire! Humans are social beings. At MCI, we say, ‘When people come together, magic happens.’ New technologies can help us enhance this experience, extend the lifecycle of the meeting content, and bring the magic to larger audiences. MCI CEO Sebastien Tondeur said it best: ‘It’s no longer who attends your meeting, it’s who participates.’

“MCI’s inaugural MeetSmarter industry educational event held in June 2012 (meetsmarter.com) brought 100 physical attendees to Killarney, Ireland, amassed 124,000 Twitter impressions, and was streamed live to 400 virtual attendees globally from 57 different countries. Recordings of the business sessions are currently being accessed 24/7 globally.

“We are now more connected than ever as the globe becomes one giant, knowledge-sharing platform. Virtual and hybrid meetings enable us to share this knowledge without the bounds of time and space.”

Roger Tondeur, President, MCI

More Resources
Jim Spellos and Corbin Ball have created TechSpec, a set of two site-inspection checklists designed to help meeting planners measure and gauge technology during a hotel site inspection. Download the full version (Word doc) at convn.org/tech-spec.

The checklist is also available as a free app — Android and iPhone versions can be accessed at techspec.quickmobile.mobi.

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