Leading Meeting Professionals

Professional Convention Management Association

November 2012

Milwaukee: Expect the unexpected

By Jennifer N. Dienst, Contributing Editor
Nineteenth-century architecture, Harleys, the world’s sexiest building - when it comes to meeting and event spaces in Milwaukee, the venues are anything but typical. Factor in a new crop of hotels in historic buildings, all within an easy stroll of the convention campus, and meeting planners have an inspiring yet convenient convention destination that will surprise and delight their attendees.

Designed by meeting planners, Milwaukee’s one-stop-shop convention campus - including The Delta Center, Milwaukee Theatre, and U.S. Cellular Arena - is conveniently connected by skywalk to the recently revamped Hilton Milwaukee and Hyatt Regency Milwaukee. In total, more than 3,000 hotel rooms are within walking distance of the convention campus, along with James Beard–recognized restaurants, nightlife, and professional sporting events. In the coming months and years, four new hotels will join Milwaukee’s current inventory of 16,000 rooms.

The largest of the crop at 382 rooms, the Potawatomi Bingo Casino Hotel will rise in 2014 adjacent to the existing Potawatomi Bingo Casino in Milwaukee’s Menomonee Valley. In downtown, three hotels will debut in historic buildings by summer of 2013, helping to preserve the spirit of some of the city’s most stunning architectural jewels. The 205- room Milwaukee Marriott Downtown, with 12,000 square feet of meeting space, is set for a July 2013 opening, and the 128-room Hilton Garden Inn Milwaukee Downtown will open this month in the historic Loyalty Building. In December, the 90-room Brewhouse Inn & Suites will open in one of the Pabst brewery’s former buildings, and many of the original architectural elements - winding staircases, stained-glass windows, and skylights - will remain.

Outdoor attractions and venues in Milwaukee are just as charming. The RiverWalk connects pedestrians with multiple downtown neighborhoods, including the historic Third Ward district and Old World Third Street - a celebration of the city’s German heritage. Milwaukee’s 75-acre lakefront Maier Festival Park is home to the annual 11-day music extravaganza Summerfest, along with numerous ethnic festivals throughout the summer.

For more information: VISIT Milwaukee - Brent Foerster, Vice President of Sales & Marketing; 800.231.0903; bfoerster@milwaukee.orgvisitmilwaukee.org

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