Leading Meeting Professionals

Professional Convention Management Association

July 2012

Facilitating Success: Milwaukee

Jennifer N. Dienst and Katie Kervin

Successful meetings happen here

In the heart of a dynamic downtown, Milwaukee's one-stop-shop convention center campus - including the Frontier Airlines Center, Milwaukee Theatre, and U.S. Cellular Arena - makes it easy to plan meetings with just one point of contact for all three venues. And when it's time to go off site, a plethora of art museums, waterfront spaces, and sports and gaming venues are just a few of the options for exceptional special events.

Ease of accessibility is possibly the Frontier Airlines Center's greatest asset. Cutting-edge technology, 16 loading docks, and three drive-in ramps give attendees and exhibitors direct access to its exhibit hall and 265,561 square feet of meeting space, making the center an ideal fit for exhibitions, trade shows, and conventions. At the historic Milwaukee Theatre, flexibility allows the space to morph from a 4,100-seat full house to a smaller, more intimate space for private events. Next door, the 12,700-seat U.S. Cellular Arena has 24,000 square feet of dining or trade-show space, and its forward-thinking green initiatives include the recent addition of a comprehensive recycling program.

When it comes to off-site events, a popular choice is the Milwaukee Art Museum, named the "world's sexiest building" in 2011 for its Burke Brise Soleil - a wing-like sunscreen that opens and closes twice daily. At neighboring Discovery World, the Pilot House offers a 360-degree-view of the lakefront skyline, and its spacious grounds provide additional options for elegant, al fresco events. Milwaukee's other museum of choice is the Milwaukee Public Museum, which takes groups of up to 3,500 through the gas-lit, cobblestone streets of old Milwaukee as well as Africa, Asia, Europe, and even a Costa Rican rainforest.

It's game-on at Milwaukee's Potawatomi Bingo Casino, offering every type of gaming from slots to poker, plus a variety of meeting and banquet spaces that reflect the rich Potawatomi culture. Finally, planners will hit a surefire homerun with attendees with an outing at Miller Park, home of the Milwaukee Brewers and consistently voted one of the top ballparks in the nation.

For more information: VISIT Milwaukee - Brent Foerster, Vice President of Sales & Marketing; (800) 231-0903; bfoerster@visitmilwaukee.org;

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