Online-registration company Amiando offers these tips for creating an effective event page on Facebook:
- Be eye-catching: Always include a recognizable image.
- Stay active: Update regularly and send a reminder on the run-up to your event.
- Viral marketing: Encourage attendees to comment on, RSVP to, and share your event; this will appear in their friends’ newsfeeds.
- Post-event marketing: Get attendees to post on your page after your event.
Source: “Successful Facebook Marketing for Events,” Amiando (info.amiando.com/facebook-marketing-for-events