Leading Meeting Professionals

Professional Convention Management Association

May 2012

Tipster: Face-to-Facebook

Online-registration company Amiando offers these tips for creating an effective event page on Facebook:
  • Be eye-catching: Always include a recognizable image.
  • Stay active: Update regularly and send a reminder on the run-up to your event.
  • Viral marketing: Encourage attendees to comment on, RSVP to, and share your event; this will appear in their friends’ newsfeeds.
  • Post-event marketing: Get attendees to post on your page after your event. 
Source: “Successful Facebook Marketing for Events,” Amiando (info.amiando.com/facebook-marketing-for-events)

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