Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data have lured everyone from global brands down to local musicians and artisans to the fray. More

Richardson, S. (December 1, 2012) How Valuable is a Social Media Audience, Really? Retrieved December 3, 2012 from http://mashable.com/2012/12/01/maximize-audience-value/