Leading Meeting Professionals

Professional Convention Management Association

November 19 2012

How Trustworthy Are the Online Hotel Reviews You're Reading?

Daniel Metz

If you choose a hotel based on glowing social media comments — "OMG, I love this place!" — you may be relying on bogus or insufficient information.

That assessment came from Market Metrix, a Bay Area-based hotel market research company, in a study that found up to 40% of reviews could be made up or even paid for by the hotels. More

Martin, H. (November 18, 2012) Can you trust online hotel reviews? The debate heats up. Retrieved November 19, 2012 from http://www.latimes.com/business/money/la-fi-mo-online-hotel-reviews--20121116,0,4791105.story

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