Workshop: Trade Show Conversations 2014 International Women’s Day By Madeleine Bart
By Shannon DeSouza, MBET
Do you remember when you first joined PCMA? If not, take a peek at first-timer Kevin Hung’s feedback into the wonderful world of PCMA events, as it will be sure to bring back fond memories… This past April, I attended my very first PCMA Canada East workshop, Trade Show Conversations, and it was amazing! I met Elizabeth McCullough, Sonia Moff at, and Blake Mintz and was fortunate to absorb their advice and insight about innovative concepts, best practices, and future trends in the industry. Minutes into the session, I was immediately impressed by their wealth of knowledge. The diverse background of the experts provided us with a variety of views that kept the session relevant and interesting. The workshop was small and intimate, which allowed attendees to easily participate and network. This format not only kept things interactive but also allowed for diverse perspectives. One of my key takeaways was the importance of exhibitors having quality and high-value interactions to ensure attendees have a memorable experience. I look forward to implementing this tactile knowledge in my daily job.
On Friday, March 7, 2014, PCMA participated in another successful International Women’s Day community event at the John Innis Community Centre. Volunteers from the chapter, and the surrounding
community, came together and provided an afternoon full of entertainment and delicious food. A huge thank you to and beyond again this year by providing us with enough food to feed up to 350 women.
Other sponsors include:
• CentreStage AV for audio visual services (for the second year)
• Freeman Audio-Visual for the tables and chairs (and the wheels to get them there)
• Starwood Hotels and Resorts and IHG for the toiletries that were added to gift bags
• We can’t forget our many thanks to the PCMA volunteers for giving of their time and spirit for this wonderful event.
Finally, the immense support we received from industry partners was instrumental to the success of this event. Again, to everyone involved - thank you.